Growth Pigeon audit · ChurnTools · 12 November 2026

ChatGPT already sends people to ChurnTools to compare tools, find experiments and check their setup. Claude doesn't name it yet, and both tools question whether its rankings can be trusted.

Executive summary

ChurnTools should make its own facts agree everywhere, refresh the buyer's guides AI tools read for high-intent questions, and get listed where Claude looks. ChatGPT named ChurnTools in 3 of 11 buyer questions, first each time. Claude named it in none. Neither tool named it when a vendor asked where to sponsor a churn resource, though ChatGPT described a site exactly like ChurnTools as the best place to do it.

How many of our 11 buyer questions name ChurnTools, today and by March 2027

ChatGPT11 buyer questions 3 today, target 6
Claude11 buyer questions 0 today, target 4
BothSponsor question, 2 answers 0 today, target 1
Named todayTarget by March 2027Not named
1

ChatGPT treats ChurnTools as the place to start

  • Asked where to compare churn tools side by side, ChatGPT said to start with ChurnTools and then check G2. Asked for experiments or a playbook, it put the ChurnTools experiment library first. Asked for a free tool that checks a retention setup, it named the Health Check and called it the closest match.
  • In our earlier ChatGPT run on 11 November, ChurnTools was named in all 10 answers to the comparison question, so this position is steady.
2

Claude reaches for other sources, and doubts the rankings

  • Claude didn't name ChurnTools once in 11 buyer questions. It built its answers from G2, Capterra, Rework, Recurly and vendor blogs, and found other free checkers through AlternativeTo and PeerPush, where ChurnTools isn't listed.
  • Asked about ChurnTools by name, Claude called the rankings "one founder's opinion" and listed reasons: Gumroad pages selling paid listings, a consulting call at the top of "Top Tools", a free tier shown for Gainsight, a duplicate listing and no outside reviews. ChatGPT raised similar points more gently.
3

The fixes are tidy-ups, fresher guides and a few outside listings

  • The site gives different counts for its own tools, experiments and guides, and the sponsor and "no paid placements" messages don't line up yet. Both are quick to fix and both AI tools noticed.
  • The ChurnZero alternatives guide, one of the pages built for these exact questions, ranks Gainsight first for small teams and quotes prices that differ from what the vendors publish. Claude answered that question from Rework instead.

Start with the trust clean-up: retire or explain the Gumroad listing pages, label the Retention Email Snapshot placement, fix the Gainsight card and the duplicate Acto listing, and make every count match. It takes about a day and addresses every doubt Claude raised. Part 3 sets out five moves and twelve steps.

Where it started and how it has gone

The starting point: named in 10 of 30 answers on 11 November 2026

This was our first check for ChurnTools. We ask the same questions again each month and add the result here, so you can see what changed after each fix.

Question 11 Nov 2026
Where can I find a directory or comparison of SaaS churn and retention tools? 10 of 10
What are the best tools to reduce churn for a SaaS business? 0 of 10
What's the best resource for proven tactics to reduce churn in a SaaS business? 0 of 10

Each number is how many times ChatGPT named ChurnTools when we asked that question, each time in a fresh chat.

Part 1

Where ChurnTools wants to show up

ChurnTools is a free, independent resource for SaaS and subscription businesses trying to keep more customers. It has a directory of 31 retention tools in six categories, about 170 head-to-head comparison pages, a library of 50 or so step-by-step experiments, buyer's guides, churn benchmarks by industry and company size, and ten free calculators and checkers led by the 60-second Health Check. Mark Ashworth writes the guides and reviews the tools. It earns money from sponsors at US$99 a month and from a paid Retention Diagnostic. Site review

That gives ChurnTools three groups of people to reach. Founders and customer success teams choosing a tool need to hear its name when they ask an AI tool to compare options. Teams who want to cut churn need to hear about the experiments, benchmarks and calculators. Vendors of retention tools need to hear that ChurnTools is where their buyers are, because they are the ones who pay.

To test this, we asked ChatGPT and Claude 11 questions these people might type, and gave each question a number. B1 is one more question that asks about ChurnTools by name. You can read every question, and what each AI tool said, under Every answer.

What ChurnTools offersWho asksQuestion numbers (see every answer)
A place to compare churn and retention tools side by sideFounder or CS lead with a shortlist1
Buyer's guides: best tools, alternatives, head-to-headsFounder choosing a tool2, 3, 4, 8
Churn benchmarks by industry and company sizeFounder checking whether their churn is normal5
Step-by-step retention experimentsGrowth or product team6
Health Check: what to fix firstFounder who isn't sure where to start7
Calculators for lost MRR and lifetime valueFounder making the case for retention work9
Sponsorship: reaching buyers of retention toolsVendor marketing lead10
Free tool listingsVendor founder11
Checks on ChurnTools itself BrandAnyone about to trust a rankingB1

Part 2

How AI sees ChurnTools today

ChatGPT knows ChurnTools well and puts it first when a question matches what the site is: a place to compare tools, a library of experiments, a free checker. It doesn't yet name ChurnTools for "which tool should I buy" questions, where it answers from vendor and review sites, or for the sponsor question. Claude doesn't name ChurnTools for any buyer question. When asked about it directly, Claude read the site carefully and came away with doubts about independence. Our test

3 / 11ChatGPT answers that name ChurnTools, first in all 3
0 / 11Claude answers that name ChurnTools
10 / 10ChatGPT answers naming it for the comparison question on 11 November
What ChurnTools offersChatGPTClaude
A place to compare tools side by sideFirst pick then G2Not named G2 and Capterra instead
Buyer's guides: best tools, alternatives, head-to-headsNot named in 0 of 4, vendor and review sitesNot named in 0 of 4, Rework and vendor blogs
Churn benchmarksNot named ChartMogul, SaaS Capital insteadNot named Recurly, SaaS Capital instead
Step-by-step retention experimentsFirst pick then AmplitudeNot named Churnkey and Recurly research instead
Health Check: what to fix firstFirst pick "closest match"Not named Risqly, RetentionCheck instead
Calculators for lost MRR and lifetime valueNot named NoChurn insteadNot named built its own calculator
SponsorshipNot named but described a site like itNot named CHURN FM, SaaS Club instead
Free tool listingsNot named G2, SaaSHub insteadNot named G2, TrustRadius instead

ChatGPT already recommends ChurnTools for 3 of the 8 offers. The buyer's guides and the sponsor question are the biggest openings, because one brings readers and the other brings revenue. Rows group the 11 buyer questions by offer; every answer is listed below.

Competitor standings

NAMED OFTEN, SAME ROLE NAMED OFTEN, DIFFERENT ROLE SAME ROLE, RARELY NAMED BACKGROUND 02468 Answers that named it, out of 22 How closely it matches ChurnTools: a churn-only place to compare tools and tactics Vendor selling one tool Independent churn resource Churnkey (7) ChartMogul, Baremetrics, ProfitWell (5 each) G2, Capterra (6 each) Recurly, SaaS Capital (2) MicroConf, SaaS Club (2) Rework (1, Claude's main source) RetentionCheck (3) ChurnTools (3, all ChatGPT)
Vertical axis: how many of the 22 buyer answers (ChatGPT plus Claude) named each business. ChurnTools was named 3 times, all by ChatGPT. Horizontal axis is our judgement of how closely each one matches ChurnTools' role. The top right is empty: no independent churn resource is named often yet, so the space is open. Inference

G2 and Capterra

Named 6 times each: 3 by ChatGPT, 3 by Claude

Both tools sent people here to compare tools, to advertise and to get listed. Claude described G2's "Proactive Customer Retention" category and Capterra's head-to-head pages in detail, and noted that small churn tools there have very few reviews.

Lesson: AI tools reach for the big review sites by default. ChurnTools' strongest reply is the gap Claude itself pointed out: niche churn tools with two reviews or none. A page that covers exactly those tools, with dated prices, gives AI tools a reason to look further.

Churnkey

Named 7 times: ChatGPT 3, Claude 4

Churnkey appears as a product in the tool questions and as a publisher in the experiments question, where Claude opened with its "State of Retention" report built on nearly three million cancellation sessions.

Lesson: a vendor with its own data gets named for research questions too. ChurnTools has data of its own waiting: the Health Check answers and the practice index of 25 teams. Publishing either with a clear method gives AI tools a number to quote and a source to name.

Rework and RetentionCheck

Rework: 1 answer, used as Claude's main source. RetentionCheck: named 3 times

Claude built its whole ChurnZero alternatives answer from one Rework article, quoting its prices and setup times line by line. RetentionCheck, a smaller churn checker, was named by both tools for the comparison and free-check questions, and Claude found it through AlternativeTo.

Lesson: one well-sourced, current page can carry an entire answer, and being listed on the directories AI tools search is how small churn sites get found. ChurnTools already has the page (the ChurnZero alternatives guide) and needs the listings.

Every answer

#What the buyer askedChatGPTClaudeWho else was named
1Where can I compare SaaS churn and retention tools side by side?#1Not namedG2, RetentionCheck, Capterra; Claude: G2, Capterra, TrustRadius, Gartner Peer Insights
2What are the best tools to reduce churn for a SaaS business?Not namedNot namedVitally, ChurnZero, Gainsight, Planhat, Churnkey, Pendo, ChartMogul; Claude: Churnkey, Paddle Retain, Chargebee Retention, Gainsight, ChurnZero, ZapScale
3What's the best dunning tool for Stripe to recover failed payments for a small SaaS?Not namedNot namedStripe Smart Retries, Stunning, Baremetrics Recover, Churnkey, Churn Buster; Claude: the same five, in a similar order
4What are the best ChurnZero alternatives for a small SaaS startup?Not namedNot namedAkita, Custify, Vitally, ClientSuccess, Planhat; Claude: Akita, ZapScale, Vitally, Custify, Velaris, mostly from one Rework article
5What's a good monthly churn rate for B2B SaaS, and where can I find up-to-date benchmarks?Not namedNot namedChartMogul, SaaS Capital, Benchmarkit, Lighter Capital; Claude: Recurly, SaaS Capital, ChartMogul, CRV, KeyBanc, High Alpha
6Where can I find proven experiments or a step-by-step playbook to reduce SaaS churn?#1Not namedAmplitude, ProfitWell, Stripe case studies; Claude: Churnkey, Recurly, CXL, Saasfactor, Dodo Payments, SaaSRise
7Is there a free tool that checks my SaaS retention setup and tells me what to fix first?#1Not namedActivation Audit, RetentionCheck, SaaS Operations; Claude: Risqly, RetentionCheck, ChurnGuard, ProfitWell, found through AlternativeTo and PeerPush
8ProfitWell vs Baremetrics: which is better for tracking churn in a small SaaS?Not namedNot namedAnswered from Paddle and Baremetrics' own pages; Claude added ChartMogul
9Is there a free calculator that shows how much churn is costing my SaaS in MRR and lifetime value?Not namedNot namedNoChurn, NoNoiseMetrics, Ventora; Claude built its own calculator and pointed to guptadeepak.com
10I sell a churn reduction tool for SaaS. Where can I sponsor or advertise to reach SaaS founders who are researching retention tools?Not namedNot namedGoogle Ads, G2, Capterra, MicroConf, Growth Unhinged, SaaS Club, Demand Curve, SaaStr; Claude: G2, Capterra, CHURN FM, SaaS Club, MicroConf, Practical Founders, TLDR Founders
11Where can I list my customer retention SaaS tool for free so buyers can find it?Not namedNot namedG2, Capterra, GetApp, SaaSHub, AlternativeTo, Crozdesk, SaaSworthy, Product Hunt; Claude: G2, Capterra, TrustRadius, Gartner Peer Insights, SaaSHub, AlternativeTo

Names are in the order each AI tool gave them. All questions were run on 12 November 2026: ChatGPT in a temporary chat, Claude in an incognito chat with web search on. Answers move from run to run, so treat this as a baseline to re-check monthly. Our test

Two answers worth reading closely

#What happenedWhy it matters
10After its list of ad channels, ChatGPT added "one additional opportunity": sponsor a small independent site that publishes pages like "Best SaaS Churn Reduction Tools", "Churnkey Alternatives" and "SaaS Retention Benchmarks", and insist on disclosed sponsorship with editorial independence.That is ChurnTools' sponsor offer, described almost word for word, with no site named. The vendor is asking for it; the sponsor page just isn't the answer yet.
4Claude answered the ChurnZero alternatives question almost entirely from Rework's "Best ChurnZero Alternatives in 2026": Akita at $49 a month, Vendr's contract range for ChurnZero, "Totango's free plan no longer exists".ChurnTools has a guide with the same title. It puts Gainsight first, lists Akita from $160 a month and Totango with a free tier, so on the facts Claude checked, the Rework page looked more current.

What they say when someone asks about ChurnTools by name

#What the buyer askedChatGPTClaude
B1What is ChurnTools (churntools.com) and can I trust its tool rankings?Called it "a legitimate, specialist SaaS research website", run by Mark Ashworth, and rated its method and sponsor disclosure as good. Advised using it to shortlist, not to decide. Its doubts: thin community votes (one experiment on the results page, zero votes on sample tools), the featured Retention Email Snapshot service, no published scoring weights, and the duplicate Acto listing.Called it "a small, one-person directory" whose rankings are "one founder's opinion" with "unresolved conflict-of-interest questions". Its reasons: two Gumroad pages selling listings ($49+ a month and $1 a month) against the "no paid placements" line, a consulting call at the top of "Top Tools", a free tier shown for Gainsight against a $50K+ price in the FAQ, a duplicate Acto listing, 4 followers on Product Hunt and no independent reviews. It said it ignored the "Official Information for AI" page on purpose.

Both tools ended in the same place: useful for a shortlist, not proof. Every reason Claude gave can be fixed on the site or with an outside listing, and none of them needs new writing. Our test

What we know, and what we don't

Known knowns

ChatGPT sends people to ChurnTools for three jobs

Comparing tools, finding experiments and checking a setup. It named ChurnTools first for all three today, and in 10 of 10 comparison answers on 11 November. Our test

Known unknowns

How much of ChatGPT's view is the tester's own account

ChatGPT temporary chats can still read account memory, and the account we used belongs to ChurnTools' founder. Claude's incognito chats can't. Some of the ChatGPT-versus-Claude gap may come from that. We confirm it by re-running the 12 questions from a clean ChatGPT account at the first monthly check. Inference

Unknown knowns

The site already has the data AI tools quote from others

The Health Check claims 500+ respondents this year and the practice index has 16 of 25 teams checked. Both tools quoted Churnkey and Recurly's own data instead, because ChurnTools hasn't published its numbers with a method yet. Site review

Unknown unknowns

Whether AI answers bring sponsors or only readers

The sponsor page reports about 55 visits a month from AI tools. We don't know whether any sponsor or listing enquiry started with an AI answer. Asking "How did you hear about us?" at sponsor checkout and on the tool submission form starts that record. Inference

Part 3

How to close the gap: make the facts agree, refresh the guides, then get listed where Claude looks

Each move closes one part of the gap. The first answers every doubt both tools raised about trust. The second fixes the pages that should win the "which tool" questions. The third puts ChurnTools where Claude goes looking. The fourth gives AI tools original numbers to quote. The fifth turns the sponsor question into a sale.

1

Make the trust story agree everywhere

Claude found two Gumroad pages that sell listings on ChurnTools (one at $49+ a month, one at $1 a month asking buyers to message @growth_hc on X). Unpublish them, or if they are still live offers, say on /how-we-rank-tools that they are the old name for sponsorship and never affect rank. Label Retention Email Snapshot as a sponsored or related service, or move it out of "Top Tools". Fix the Gainsight card on the homepage, which shows a free tier while the tool page says enterprise and the FAQ says $50K to $250K a year, and remove the second Acto listing. Then make the numbers match: the homepage says 53 experiments in one place and 80+ in the FAQ, the summary file for AI tools (called llms.txt) says 50+, the "Official Information for AI" page says 60+ articles while the homepage says 34 buyer's guides, and the sponsor page says 168 comparison pages. Finally, add a short About page with a contact email (/about currently returns an error) and fix the sponsor FAQ, which says the price rises "$0 per sponsor" and that earlier sponsors pay less.

Measure: asked question B1 again, Claude drops "conflict-of-interest" and stops listing paid listings or data slips as reasons for caution.

2

Refresh the buyer's guides AI tools read for "which tool" questions

Start with the ChurnZero alternatives guide. Split the ranking by team size so small startups see Akita, Custify and Vitally first, use each vendor's published price with the date checked (Akita lists $49 and $99 plans), and mark Totango's free plan as ended if it has. Do the same for "best dunning tools for Stripe" (Stripe Smart Retries, Stunning, Baremetrics Recover, Churnkey, Churn Buster) and "ProfitWell vs Baremetrics" (Baremetrics now lists Launch at $75 a month, $49 billed yearly). Put a dated "Prices checked" line at the top of each guide, and keep the "how we tested" line to things a reader can check.

Measure: ChatGPT or Claude names ChurnTools for at least one of questions 2, 3, 4 and 8 within 60 days.

3

Get listed where Claude goes looking

Claude found other free retention checkers through AlternativeTo and PeerPush, and recommended SaaSHub and AlternativeTo for listings. List the Health Check, and ChurnTools itself, on AlternativeTo (as an alternative to G2 and Capterra for churn tools), SaaSHub, PeerPush and Toolradar. Give the calculators one page titled in the words people use, such as "How much is churn costing you? Free lost MRR and lifetime value calculator", linking the churn rate, LTV and MRR tools that exist today.

Measure: Claude names ChurnTools for question 7 or 9 within 60 days, and at least two directory listings are live.

4

Publish numbers nobody else has

Both tools answered research questions with vendors' own data. Publish a short "What 500 SaaS teams told the Health Check" report with the method, dates and sample size, and publish the practice index once it reaches 25 teams. Then tidy the State of Churn page, where the body says median churn fell from 5.2% to 4.7% and the FAQ says it rose, and the B2B, B2C, dunning and save-flow figures differ between sections.

Measure: ChatGPT or Claude names ChurnTools as a source for question 5 or 6 within 90 days.

5

Make the sponsor page the answer to the sponsor question

ChatGPT already describes ChurnTools' offer to vendors without naming it. Retitle the sponsor page in a vendor's words, for example "Sponsor a SaaS churn and retention resource: reach founders comparing retention tools", show the audience figures with the date they were measured, list current sponsors or say there are none yet, and add an email address beside the checkout link. Then get ChurnTools onto the sponsorship lists Claude used, such as Dupple's list of founder newsletters for advertisers.

Measure: ChatGPT or Claude names ChurnTools for question 10 by March 2027.

Next steps, in priority order

Outcome

By March 2027, ChatGPT names ChurnTools in 6 of the 11 buyer questions and Claude in 4, including 1 of the 2 sponsor answers

Opportunity: AI tools doubt the rankings
  • Retire or explain the Gumroad listing pages, label Retention Email Snapshot (priority 1)
  • Fix the Gainsight card and duplicate Acto listing, and make every count match (priority 2)
  • About page with a contact email (priority 4)
Opportunity: the "which tool" pages look out of date
  • Refresh the ChurnZero alternatives guide with dated vendor prices (priority 3)
  • Refresh the Stripe dunning and ProfitWell vs Baremetrics guides (priority 6)
Opportunity: Claude can't find ChurnTools where it looks
  • List ChurnTools and the Health Check on AlternativeTo, SaaSHub, PeerPush and Toolradar (priority 5)
  • One calculator page in the words people use (priority 7)
Opportunity: vendors ask for exactly this
  • Retitle the sponsor page, add dated audience figures and an email (priority 8)
  • Get onto sponsorship lists for advertisers (priority 10)
Opportunity: original data
  • Publish the Health Check findings with a method, and tidy State of Churn (priority 9)
  • Publish the practice index at 25 teams (priority 11)
Opportunity: know what AI answers are worth
  • Add "an AI assistant like ChatGPT" to "How did you hear about us?" on sponsor checkout and tool submission (priority 12)
PriorityStepQuestions it helpsLikely effectEffort
1Gumroad pages and Retention Email Snapshot label12 of 12High1 hour
2Gainsight card, duplicate Acto, matching counts12 of 12HighHalf a day
3Refresh the ChurnZero alternatives guide2 of 12HighHalf a day
4About page with contact email2 of 12Medium1 hour
5Directory listings: AlternativeTo, SaaSHub, PeerPush, Toolradar3 of 12HighHalf a day
6Refresh Stripe dunning and ProfitWell vs Baremetrics guides2 of 12Medium1 day
7One calculator page in plain words1 of 12MediumHalf a day
8Sponsor page retitle, dated figures, email1 of 12High for revenue2 hours
9Health Check findings report, State of Churn tidy-up3 of 12High1 week
10Sponsorship lists for advertisers1 of 12Medium2 weeks
11Practice index at 25 teams2 of 12Medium3 weeks
12AI option in "How did you hear about us?"0 of 12Low1 hour

Steps near the top help the most open questions for the least work. "Questions it helps" counts how many of the 12 tested questions (11 buyer questions and 1 brand check) a step should move. Effect and effort are our estimates. Inference

How we'll know it worked

We believeTestWe are right if
Claude's doubts come from things on the site that disagree, more than from the site being small.Make steps 1, 2 and 4 live, then re-run B1 in Claude after 4 weeks.Claude describes ChurnTools as independent or editorial and drops the conflict-of-interest wording.
Dated, vendor-checked prices will win the "which tool" questions back from Rework.Refresh the three guides, then re-run questions 3, 4 and 8 after 6 weeks.ChurnTools is named, or its guide is used as a source, in 2 or more of those 6 answers.
Claude finds small churn tools through directories, so listings will get the Health Check named.List on four directories, then re-run questions 7 and 9 after 6 weeks.Claude names ChurnTools in 1 or more of those 2 answers.
Vendors who read ChatGPT's sponsor advice will look for a site like ChurnTools.Retitle the sponsor page and add the "How did you hear about us?" option.One sponsor enquiry a quarter mentions an AI assistant.

Clarity map

The clever thing

ChurnTools starts from the cause of churn, then shows the experiment to run and the tool that makes it easier, with no vendor behind it. Most churn content is written by a company selling one fix. ChurnTools is the one place that compares the fixes against each other, and both AI tools said that is the gap they could not fill elsewhere.

Who it is for

Founders and customer success leads at SaaS and subscription businesses, mostly $1M to $10M ARR, who know churn is too high and want to know what to fix and which tool to buy. Site review

One more buyer pays the bills: the vendor of a retention tool who wants to be in front of those founders while they compare.

The line already on the site

Main heading today

Stop guessing why your customers churn.

Speaks to the reader's pain, but doesn't say what ChurnTools is or that it compares tools independently.

Already written, on the "Official Information for AI" page

An independent platform for reducing churn in SaaS and subscription businesses

Says what it is and who it is for. Pair it with the comparison promise on the homepage and the words AI tools already use for it.

ChatGPT already describes ChurnTools as "a dedicated SaaS churn comparison site". Using that kind of plain description in the homepage title and the About page makes it easier for Claude to say the same. Our test

What's at stake

Founders now ask an AI tool which churn tool to buy before they open G2, and vendors ask it where to advertise. Today ChatGPT answers the vendor question by describing ChurnTools without naming it, and Claude answers the buyer questions from Rework and vendor blogs. The site that looks most current and most independent is the one that gets named next.

Behaviour
Founders notice churn in their MRR report, search for "how to reduce churn" or "[tool] alternatives", read two or three roundups and shortlist from G2. More of that search now starts in ChatGPT or Claude. Vendors look for niche places to reach those founders while they compare.
Enduring problem
Most churn advice comes from vendors ranking their own product first, so founders can't tell which fix suits their kind of churn. Both AI tools said this in their own answers, unprompted.
Lock-ins
About 170 comparison pages and 50 experiments, the Health Check and its answers, the practice index, a founder with deep SaaS retention experience, and ChatGPT's existing habit of naming ChurnTools first for comparisons.
Transient distractions
Adding more tools to the directory before the existing listings are accurate, writing more guides before the high-intent ones are refreshed, and chasing every new churn tool launch.

Appendix

Method and caveats

Each of the 11 buyer questions and the brand check was asked once in ChatGPT and once in Claude on 12 November 2026 from Singapore. ChatGPT ran in a temporary chat. Claude ran in an incognito chat (Opus 5.5) with web search on, which keeps out history and memory.

ChatGPT temporary chats can still read account memory, and the account used belongs to ChurnTools' founder. That may have tilted ChatGPT towards ChurnTools on questions 1, 6 and 7. The earlier run on 11 November used the same setup. We will re-run all 12 questions from a clean account at the first monthly check.

The 11 November run asked three questions ten times each in ChatGPT: ChurnTools was named in 10 of 10 answers about comparing tools, 0 of 10 about the best tools to reduce churn, and 0 of 10 about the best resource for proven tactics. Today's experiments question, worded around "experiments or a step-by-step playbook", named it first, so the wording of the question matters.

"Named" means the business appears anywhere in the answer. Positions come from the order of the recommendations. Single runs vary, so the monthly check uses the same 12 questions, asked three times each.

Site findings
  • The site's access file, called robots.txt, lets ChatGPT, Claude, Perplexity, Google and Bing read every page except the /go/ sponsor redirects, and shuts out SEO tools such as Semrush and Ahrefs. Nothing blocks AI tools.
  • The summary file for AI tools (called llms.txt) and the "Official Information for AI" page both exist and describe the site well. Claude said it ignored the "Official Information for AI" page on purpose and judged the site from its public pages and outside sources.
  • /about returns an error. The "Official Information for AI" page lists no contact email, and the sponsor page offers only a checkout link.
  • Counts differ between pages: 53 experiments (homepage), 80+ (homepage FAQ), 50+ (the AI summary file and the "Official Information for AI" page); 34 buyer's guides (homepage), 60+ articles ("Official Information for AI" page), about 155 blog pages in the sitemap; 168 comparison pages (sponsor page), 180+ in the sitemap.
  • The homepage "Top Tools" starts with Retention Email Snapshot, a $149 diagnostic call with a ChurnTools discount code, above Intercom and Gainsight. The Gainsight card shows a free tier; the Gainsight page says enterprise. Acto appears twice in "Recently Added".
  • Two Gumroad pages sell listings on churntools.com: noodlytime.gumroad.com/l/churntools ($49+ a month) and markashworth.gumroad.com/l/churntools_1_dollar_offer ($1 a month).
  • The ChurnZero alternatives guide (updated 2 November 2026) ranks Gainsight first, lists Akita from $160 a month and Totango with a free tier, and says it draws on conversations with 40+ founders, with no outside pricing source named.
  • The State of Churn page (updated April 2026) says median churn fell from 5.2% to 4.7% in the body and rose in the FAQ, and gives different B2B, B2C, dunning and save-flow figures in the two places. It mentions 500+ Health Check respondents without a method.
  • Tool pages show 0 community votes on every facet we checked, and the Product Hunt page has 4 followers. Neither AI tool found an independent review.
  • The sponsor FAQ says the price rises "$0 per sponsor after the first" and also that earlier sponsors pay less. No current sponsors are listed.
Sources

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