Churn is a symptom.
Confusion is the disease.
If users sign up, poke around, then leave — this map shows why. A Churn Root-Cause Map is a 1-page diagnosis of your ICP, promise, and messaging — revealing the real reason churn keeps coming back.
Most teams try to fix churn by tweaking symptoms:
- Onboarding
- Pricing
- Features
- Email sequences
It works briefly. Then churn returns.
That’s because churn isn’t the problem.
It’s the signal.
What this map diagnoses
Who the product is actually speaking to
Why the wrong users keep signing up
Where the promise breaks after signup
The output is one page.
One diagnosis.
One lever to test next.
What you’ll receive
1-page Churn Root-Cause Map
Exact copy swaps (hero, subhead, CTAs)
One concrete change to test next
No workshops. No theory dumps. No calls.
How it works
- You send: URL + target customer
- I diagnose: the mismatch
- You get: the map within 48 hours
“We kept fixing onboarding. The map showed our promise was attracting the wrong buyer. One copy change stopped the bleed.”
— B2B SaaS founder
Price: $37
One page. Delivered in 48 hours.
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