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Marketing Strategy Guides

Practical marketing playbooks, tools, and strategies designed specifically for indie hackers who are great at building but need help with growth.

Stop Building for Everyone: The ICP Framework That Saved My SaaS

Stop building for everyone and start building for someone. Learn how to define your ICP and focus your solo SaaS efforts.

Strategy 📖 5 min read

Discord Marketing for Technical Products: Strategy Guide

Build engaged developer communities on Discord through authentic conversations and valuable technical content.

Strategy 📖 5 min read

Product-Led Growth for Developer Tools: Technical Strategy

Learn technical strategies for product-led growth in developer tools with proven metrics and tactics.

Strategy 📖 5 min read

Self-Serve SaaS Marketing: Automated Growth Playbook

Build marketing systems that drive user acquisition and growth without manual intervention for your SaaS.

Strategy 📖 5 min read

LinkedIn Marketing for Technical Founders: B2B Growth Guide

Turn your technical expertise into B2B leads through strategic LinkedIn marketing that actually works for founders.

Strategy 📖 5 min read

Building Your Competitive Moat in the AI Era: A Guide for Indie Hackers

Learn how to build defensible competitive advantages when AI can replicate features overnight and competition is one prompt away.

Strategy 📖 5 min read

Competitive Moat Builder: Define Your Unique Advantage in the AI Era

Identify and strengthen your unique competitive advantages in an AI-dominated landscape where technical barriers are disappearing.

Strategy 📖 5 min read

YouTube Marketing for Developer Products: Video Strategy

Build a winning YouTube strategy for developer tools with proven video content tactics and SEO optimization.

Strategy 📖 5 min read

Onboarding Experience Optimizer: Design Frictionless First-Use Experiences

Design a frictionless first-use experience that drives activation and reduces churn with clear success milestones.

Strategy 📖 5 min read

Viral Loop Constructor: Build Self-Reinforcing Growth Mechanisms

Identify built-in product opportunities to drive referrals and create natural growth mechanisms within your SaaS.

Strategy 📖 5 min read
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Startup Strategy Tools for Indie Hackers

Startup Brand Pyramid Generator

Create a clear brand pyramid that defines your product's attributes, benefits, and vision.

Product Positioning Generator

Create a clear, compelling positioning statement for your MVP or early-stage product.

SaaS Value Proposition Canvas

Generate a compelling value proposition by mapping customer pains to your solution's benefits.

Ideal Customer Profile Generator

Create detailed personas of your perfect customers to target your marketing efforts with precision.

Feature-to-Benefit Translator

Transform technical features into compelling benefits that customers actually care about.

Competitive Edge Visualizer

Map your product against competitors to identify and articulate your unique advantages.

SaaS Pricing Strategy Designer

Structure optimal pricing tiers that align with customer value perception and maximize revenue.

Developer-to-Customer Language Converter

Translate technical jargon into customer-friendly language that resonates with non-technical buyers.

Content Strategy Blueprint

Generate a focused content plan based on your target audience's specific journey from awareness to purchase.

Onboarding Experience Optimizer

Design a frictionless first-use experience that drives activation and reduces churn with clear success milestones.

Viral Loop Constructor

Identify built-in product opportunities to drive referrals and create natural growth mechanisms within your SaaS.

Metrics Dashboard Prioritizer

Focus on the key performance indicators that actually matter at your current stage to avoid data overwhelm.

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