I Graded 50+ SaaS Homepages. Most Fail the Same 6 Tests.
After reviewing 50+ SaaS homepages, the same positioning failures kept showing up. So I built a free tool that scores your homepage across 6 dimensions in 10 seconds.
Marketing Strategy Guides
Practical marketing playbooks, tools, and strategies designed specifically for indie hackers who are great at building but need help with growth.
Marketing Tools Page Redesigned
The marketing tools directory page got a full redesign to match the rest of the GrowthPigeon design system. Cleaner layout, consistent navigation, and better discoverability for all free tools.
New Clarity Maps: Publy.me and own.page
Two new positioning teardowns published. Publy.me, a developer marketing autopilot that turns git pushes into social posts. And own.page, an identity page builder competing against Linktree and personal site builders.
New Articles: 10 Positioning Mistakes + The BELT Framework
Two new pillar articles published. "10 SaaS Positioning Mistakes That Silently Kill Your Growth" breaks down the most common positioning failures with real examples. "The BELT Framework" explains the 4-question durability test we use in every clarity map.
New Free Tool: SaaS Positioning Grader
Paste your SaaS homepage URL and get an instant positioning score. The grader evaluates your headline clarity, CTA strength, social proof, specificity, and overall messaging. Free, takes 10 seconds.
The BELT Framework: 4 Questions That Predict Whether Your SaaS Will Compound or Evaporate
BELT tests product durability across four dimensions: Behavior, Enduring problem, Lock-ins, and Transient distractions. Here is how to use it to make better product decisions.
10 SaaS Positioning Mistakes That Silently Kill Your Growth
The same positioning mistakes show up in every SaaS teardown we do. Here are the 10 that actually kill growth, with real examples and fixes for each one.
Changelog: Original Tweet Context in Engagement Tasks
Engagement tasks now show the original tweet inline, making it faster to decide whether to reply or skip.
SEO is Dead: Everything I Know About SEO Has Changed
SEO is not dead but everything changed. AI search killed informational traffic. Learn what still works and how to adapt your content strategy for 2026.
Creating In-App Marketing That Does Not Feel Like Marketing
Learn how to build in-app marketing that helps users instead of annoying them. Technical guide to contextual messaging that drives growth without feeling promotional.