Cursed Marketing Tactics Generator
Find out what unhinged marketing tactic you should try to grow your startup
Marketing Strategy Guides
Practical marketing playbooks, tools, and strategies designed specifically for indie hackers who are great at building but need help with growth.
Marketing Strategy for Vertical SaaS: Industry-Specific Guide
Practical marketing strategies for vertical SaaS products targeting specific industries instead of horizontal markets.
Find Your Product’s Natural Usage Pattern (Before You Price or Fix Churn)
Every product has a natural rhythm — daily, weekly, monthly, or sporadic. Learn how to identify yours using cohort analysis so you can align value delivery, reduce churn, and pick the right pricing cadence.
Identify the Gaps Preventing Your Brand From Showing Up in AI Search Results
Indie hacker guide to AEO: fix the gaps that keep your brand out of ChatGPT, Perplexity, and AI Overviews. Covers entity signals, external corroboration, semantic focus, and a simple framework.
WhatPulse Professional: Messaging Teardown — Lead With Clarity, Not Control
Messaging teardown for WhatPulse Professional focused on clarity, savings, adoption, and trust. Hero, proof, features to benefits, differentiation, strategy, growth loop, and a calculator or free diagnosis hook.
Rewriting BlueFox.email’s Homepage: Clarity for Builders and Founders
A full BELT, DHM, SMT, and GEM teardown of BlueFox.email — showing how to reframe technical power into emotional clarity for indie SaaS founders.
Rewriting HAIRED’s Homepage: From Templates to Transformation
A teardown of HAIRED’s homepage using the BELT, DHM, SMT, and GEM frameworks, showing how to shift from resume templates to transformation-driven clarity.
Rewriting Wishlyr’s Homepage: From Features to Feelings
A teardown of Wishlyr’s homepage, showing how to turn gifting app features into emotionally-driven benefits that convert.
Rewriting My Own Homepage: From Features to Benefits
Watch me apply my own feature-to-benefit advice to PCOS Meal Planner's homepage. A real teardown showing how to transform technical features into compelling benefits that drive conversions.
How SEO Has Evolved in 2025: The AI Search Era
SEO isn't dead, but it's completely different. Learn how AI-driven search, conversational queries, and answer engines are reshaping how products get discovered online.