Law firms
Family, employment, conveyancing, wills. People describe the problem, not the practice area, and AI picks a firm.
For small and professional services businesses
Show up when your customers ask ChatGPT.
People used to search and scroll. Now they ask, and AI names two or three businesses. We find out whether yours is one of them, tell you why not in plain English, and fix it.
Take the two-minute scorecard →
See the full audit, US$497
Start with the scorecard. Ten questions about your business, a score out of 100, and the three things to fix first. No call.
One person, not an agency
No jargon, ever
No guaranteed rankings
We check
ChatGPTGoogle AI OverviewsGeminiPerplexity
CopilotClaudeGrokAI Mode
ChatGPTGoogle AI OverviewsGeminiPerplexity
CopilotClaudeGrokAI Mode
This has happened twice before
It happened with the Yellow Pages, then with Google, and it is happening again.
Both times, the businesses that moved early got the next decade of customers cheaply, and everyone else paid to catch up. We are about a year into the third one.
Then
The book
You paid for the bigger advert and hoped someone's fingers stopped on your page. Whoever was first in the alphabet did well.
Until recently
The ten blue links
You paid an agency to get you onto page one. Ten results, and you fought for a slot. Most businesses got the hang of this eventually.
Now
The answer
There is no page one. Someone asks, and AI names two or three businesses. If you are not one of them, the customer never knows you exist.
Most business owners have no idea this is already happening to them, which is why the ones who check now get the easy years before everyone else catches on.
Why this matters now
Search stopped sending people to websites.
Three numbers, all from people with no stake in selling you this. Check them yourself.
0%
Of US Google searches end with no click. The answer happened on the results page. Nobody visited anybody's website.
Source: SparkToro, 2026
0%
Of searches now show an AI Overview. Your listing sits below an answer most people never scroll past.
Source: TechCrunch, July 2026
0%
Of AI Overview citations come from YouTube. Reddit is another 19%. Most of what feeds the answer is not your website, which is why fixing your website alone does nothing.
Source: Ahrefs, across all topics
What you get
Find out where you stand, then fix what is keeping you out of the answer.
Three steps, and you can stop after any of them. Nothing here needs you to understand how any of this works. That is my job.
- 1The scorecard, two minutes. Ten questions about your own business, scored out of 100, with the three fixes that matter most for your answers. It tells you whether the audit is worth your money.
- 2The audit, US$497. 30 to 50 questions for your trade and your city, across four engines. Who gets named, how often, and which pages the engines were reading. The ten to fifteen quick fixes come with it.
- 3The strategy, US$1,500. The 90-day plan: which questions to own, which sources to fix first, who does what. A working session and a month of email support.
- 4The reports, from US$149 a month. Same questions, re-run monthly or weekly. One page: how often you were named, what moved, who overtook you, what to do next, and an alert when you drop out.
Start with the scorecard →
All pricing, and what I do not do
No lock-in on the reports. No website builds, no backlinks, no retainers.
How it works
You send three things. I do the rest.
No discovery call, no deck, no onboarding portal. Email works fine.
1
Tell me who you are
Business name, the city or suburb you serve, and what you actually do. If there are competitors who annoy you, name them and I will add them. There is nothing else to prepare.
Day 02
I ask the engines
I write the questions your customers would really type, then run them across ChatGPT, Gemini, Perplexity and AI Overviews. Several times each, because one run proves nothing.
Days 1 to 33
You get the answer
What the engines said, who they named, and the ranked list of what to change, written in plain English. Reply with questions any time and I will answer them myself.
Days 4 to 5Who this is for
Businesses people ask about before they ring.
If a customer might ask "who should I use for this, near me", the same few things decide whether AI says your name or someone else's. Works best for one to fifty staff.
Clinics and dentists
"Emergency dentist open now" is decided on data you probably have not checked since 2021.
Accountants and advisers
Small business owners now ask AI who handles their situation before they ask a friend.
Agents, trainers, trades
Real estate, training providers, home services, B2B agencies. Same shift, same fixes.
The two-minute scorecard
How likely is ChatGPT to recommend your business?
Ten questions about your own business. You get a score out of 100 and the three things to fix first, straight away. Nobody rings you and there is nothing to pay.
Take the scorecard →
About two minutes
Three of the ten questions
1Does your website say what things cost, or how you charge?
2Are your name, address and phone number identical on Google, your website and your professional listings?
3Think of your last ten Google reviews. How many mention the specific service you provided?
If you are not sure of an answer, that is an answer too.
The bit everyone worries about
Is this AI nonsense from a bot?
It is a fair question, because plenty of people are selling "AI optimisation" with a straight face and nothing behind it. Here is what you get instead.
- A person, not a dashboard. One marketer, 25 years of it, mostly in Asia. You email me and I reply.
- Two minutes before any money. The scorecard costs nothing and tells you where you probably stand. If it says you are already in good shape, it will say so.
- There are no guarantees. AI answers change between runs, so I run each question several times and report how often you were named, which is the only honest number there is.
- There is no jargon. If I send you something you need me to translate, I have done it wrong. Tell me and I will rewrite it.
- Our own work is public. Every test we publish on the evidence pages shows the date, the prompts and how many times we ran them.
Mark Ashworth
Growth Pigeon, Singapore
I have spent 25 years doing marketing in Asia, most of it for businesses that had to win customers this quarter, not next year. I am not a tool and there is no agency behind me. You get me reading your answers and telling you what I would change.
The promise: no jargon. If I send you something you need me to translate, I have done it wrong. And I will never tell you a ranking is guaranteed, because AI answers change run to run and anyone claiming otherwise has not checked twice.
Questions
The short answers.
How do I get my business recommended by ChatGPT?
ChatGPT does not invent a list of businesses. It reads pages and names what it read: directories, review text, association registers, Reddit threads, YouTube videos, press mentions. You get recommended by being present and consistent in those places, with the details a buyer actually asks about, such as what you do, where, and what it costs. Your own website confirms all that, but on its own it rarely wins you the mention.
Can you guarantee I come up first?
No, and nobody can. There is no first place in an AI answer, and the answer changes between runs. What I do is run each question several times, measure how often you get named across the set, change what feeds those answers, and measure again. Anyone selling you a guaranteed AI ranking is selling something that does not exist.
How much does it cost?
The scorecard is free and takes two minutes. The audit is US$497 one off, with the quick fixes included. The strategy, the full 90-day plan, is US$1,500 one off. Reports are US$149 a month for monthly or US$299 a month for weekly, and you can cancel any time. I do not build websites or sell retainers. The full list, and what I do not do.
Is this just SEO with a new name?
It overlaps, but the money goes somewhere different. Classic SEO spends most of its budget chasing backlinks, and backlink counts barely correlate with whether an AI names you. What moves is being readable and consistent in the sources the engines quote, which is mostly not your website. About 68% of US Google searches already end without a click, so being the answer matters more than being the tenth link.
How long before anything changes?
Perplexity picks up changes in about two to four weeks. Gemini takes one to three months. ChatGPT is slower for anything baked into the model, though its browsing mode reacts faster. Expect partial movement in month one, and more after that.
What if my trade is not on your list?
Take the scorecard anyway and put your trade in the box at the end. The order I build the trade pages in comes from what people type there, so you will move yourself up the list.
Ten questions about your business, and a score in two minutes.
You will see how likely AI is to name you and the three things to fix first. Then you can decide whether the audit is worth it.
Also from Growth Pigeon
Being named is no good if the customer lands on a page that does not explain what you do. These came first and still work.