Find out whether your business appears in ChatGPT's answers, with clear recommendations on what to improve.
Both times, the businesses that moved early got the next decade of customers cheaply, and everyone else paid to catch up. We are about a year into the third one.
You paid for the bigger advert and hoped someone's fingers stopped on your page. Whoever was first in the alphabet did well.
You paid an agency to get you onto page one. Ten results, and you fought for a slot. Most businesses got the hang of this eventually.
There is no page one. Someone asks, and AI often names only a few businesses. If you are not one of them, you can miss the shortlist before the customer ever looks further.
Most business owners have no idea this is already happening to them, which is why the ones who check now get the easy years before everyone else catches on.
Three numbers, all from people with no stake in selling you this. Each one links to the source, so you can check it yourself.
Your customers ask it the same kind of question about lawyers, dentists and schools. Here is what that means for your business, in three short answers.
AEO is short for answer engine optimisation. An answer engine is a tool like ChatGPT that gives one answer instead of a page of links. Our pigeon asked where to find bird food, got three names and flew straight to one of them. Your customers do the same when they ask for a lawyer, a dentist or a tutor. AEO is the work of making sure your business is one of the names they get, and it is what we do.
GEO is short for generative engine optimisation, and it means nearly the same thing as AEO. Generative means the AI writes a fresh answer each time from what it has read: reviews, directory listings, forum threads and local news. GEO focuses on those places. When the facts about you are right and match everywhere, the AI is more likely to name you. If someone sells you AEO and GEO as two separate jobs, ask them what the difference is.
A short report in plain English. We ask ChatGPT the questions your customers would ask. Then we show you whether you were named, who was named instead, and what to fix first, in order. The free audit asks ChatGPT three questions. The monthly plan asks 20 to 30 questions across four AI tools, gives you a 90-day plan, and checks again every month. It is US$149 a month plus US$100 to set up, with a 3-month minimum. Get your free audit →
The free audit shows where you stand. The monthly plan starts with a full audit and a plan your team can follow, then checks every month whether ChatGPT recommends you, and tells you what changed.
See what ChatGPT says about your business today.
We check every month whether AI tools recommend you, and tell you what to fix.
Pilot priceThese are pilot prices. We are taking on our first clients, so the prices are lower than they will be later. Prices are in US dollars. We check whether AI tools recommend your business, explain what we find and tell you what to change. You or your existing team make the changes. We do not build websites or write content.
No discovery call, no deck, no onboarding portal. Email works fine.
Business name, the city or suburb you serve, and what you actually do. If there are competitors who annoy you, name them and I will add them. There is nothing else to prepare.
I write the questions your customers would really type, then ask them on ChatGPT, Gemini, Perplexity and Google's AI answers. I ask each one several times, because the answer changes from one try to the next.
What each AI tool said, who it named, and the ranked list of what to change, written in plain English. Reply with questions any time and I will answer them myself.
Illustration: a plain email is all I need from you.
Illustration: a real audit runs many of your customers' questions, each one several times.
Illustration of the report layout, with made-up numbers.
If a customer might ask "who should I use for this, near me", the same few things decide whether AI says your name or someone else's. Works best for one to fifty staff.
Family, employment, conveyancing, wills. People describe the problem, not the practice area, and AI picks a firm.
"Emergency dentist open now" is decided on data you probably have not checked since 2021.
Small business owners now ask AI who handles their situation before they ask a friend.
Real estate, training providers, home services, B2B agencies. Same shift, same fixes.
Answer ten quick questions about your business and get a score out of 100 straight away for how ready your business is to be recommended by AI. Within 24 hours, I ask ChatGPT three questions your customers would type, and email you whether it named you and who it named instead. It is free, and nobody rings you.
If you are not sure of an answer, that is an answer too.
It is a fair question, because plenty of people are selling "AI optimisation" with a straight face and nothing behind it. Here is what you get instead.
Mark Ashworth
Growth Pigeon, Singapore
I have spent 25 years doing marketing in Asia, most of it for businesses that had to win customers this quarter, not next year. I am not a tool and there is no agency behind me. You get me reading your answers and telling you what I would change.
The promise: no jargon. If I send you something you need me to translate, I have done it wrong. And I will never tell you a ranking is guaranteed, because AI answers change run to run and anyone claiming otherwise has not checked twice.
Yes, and more of them every month. Someone types "who is a good family lawyer near me" or "best dentist for kids in Tampines" and gets back two or three names. If your business is not one of them, they call someone else, and you never find out. We check whether you are named, who is named instead, and what to change.
No. You get a short report: the questions we asked, whether you came up, who came up instead, and a list of what to change, in order. Most of the changes are things like fixing a directory listing, adding prices to a page, or asking happy clients to say what you helped them with in their review. You, your team or whoever looks after your website can do them. If anything we send needs translating, tell us and we will rewrite it.
ChatGPT does not invent a list of businesses. It reads pages and names what it read: directories, review text, the register of your professional body, Reddit threads, YouTube videos, press mentions. You get recommended by being present and consistent in those places, with the details a buyer actually asks about, such as what you do, where, and what it costs. Your own website confirms all that, but on its own it rarely wins you the mention.
No, and nobody can. There is no first place in an AI answer, and the answer changes each time you ask. What I do is ask each question several times, count how often you get named, recommend what to change, and measure again once you have made the changes. Anyone selling you a guaranteed AI ranking is selling something that does not exist.
The basic audit is free. The monthly plan is US$149 a month, plus US$100 once to set up, with a 3-month minimum. That is US$547 for the first 3 months, then month to month. The setup pays for your starting audit and 90-day plan. Every month after that, we ask your questions again and email you one report. These are pilot prices for our first clients, so they are lower than they will be later. I do not build websites or sell retainers.
The free audit checks ChatGPT only, with three questions asked by hand. The monthly plan checks four: ChatGPT, Gemini, Perplexity and the AI answer at the top of Google. If your customers lean on another tool, such as Claude or Copilot, tell us and we will add it to your set.
It overlaps, but the money goes somewhere different. SEO spends most of its budget getting other websites to link to yours, and those links do little to change whether ChatGPT names you. What works is having the right facts, said the same way, in the places the AI reads before it answers. Most of those places are not your website: review sites, directories, forums and local news. About 68% of US Google searches already end without a click, so being the business in the answer matters more than being the tenth link.
It depends on the tool. Some AI tools look things up on the web each time you ask, such as Perplexity and ChatGPT when it searches, so they can pick up a change within weeks. What a tool learned before it was released changes more slowly, and nobody can promise a date. So we record where you stand on day one and measure against that, instead of guessing.
Take the free audit anyway and put your trade in the box at the end. The order I build the trade pages in comes from what people type there, so you will move yourself up the list.
It takes you two minutes. You get your score and the three things to fix first straight away, and what ChatGPT said within 24 hours. Then you can decide whether the monthly plan is worth it.
Being named is no good if the customer lands on a page that does not explain what you do. These came first and still work.