Find the one lever behind your next 100 sales.
Most founders don't have a traffic problem. They have a clarity problem. We tear down your positioning, sharpen your ICP, and hand you a 7-day action plan you can ship this week.
No vague frameworks. No retainers. No calls. Async, specific, and fast.
Start here
Clarity maps for your next 10 to 100 sales
Two ways to work with me directly. Both are async, fast, and focused on one thing: finding the growth lever you have been guessing at.
A one-page teardown of your homepage, ICP and value prop. Perfect if you want a sharp outside view and a short list of high-impact fixes.
- ✓ 1-page BELT map (ICP + enduring pain)
- ✓ Hero, subhead and CTA copy swaps
- ✓ "Next 7 days" action checklist
Everything in the micro-map, plus a full strategy sprint: multiple ICP views, refined positioning, and a concrete plan to move sign-ups or demos.
- ✓ Expanded BELT, DHM, SMT and GEM for your product
- ✓ Reworked homepage structure and messaging
- ✓ Channel and offer ideas tied to your stage
- ✓ Loom walkthrough plus async Q&A
Not sure which one fits? DM @growth_pigeon with your URL and "map vs sprint?" and I'll point you in the right direction.
Why founders trust the read
Opinions you can act on, in writing
No dashboards to interpret, no retainer to sign. A clear call on what to change, from someone who has shipped the work, with the receipts published in public.
Published in the open
Every teardown lives on a public page. Read dozens before you buy and judge the thinking for yourself.
An operator, not an agency
One person who has built and sold the thing. You get a direct opinion, not a junior strategist and a deck.
Specific, not vague
You leave with a concrete change to make, not a vibe. The whole point of a map is a decision you can act on this week.
Everything you need to grow (after clarity)
Growth Pigeon's toolkit is built for builders who have done the work to understand their ICP. Clarity first, then automation.
ICP Engine
AI-powered research and generators to find who actually cares about your product and what they are already saying in public.
Outbound that lands
Turn clarity into replies: email finder, messaging templates, and tracking so you can see what really moves conversations forward.
Launch and loop playbooks
Opinionated playbooks for Product Hunt, Reddit, X and beyond, plus growth loops so every launch feeds the next one.
What we are reading and writing about
Original research, frameworks, and teardowns built for indie hackers stuck on positioning.
We graded 50 SaaS homepages
78% scored below 50/100. Here is the exact pattern of what works and what kills conversions, with specific stats from each dimension.
Get cited by ChatGPT, Perplexity, and Gemini
Organic traffic to SaaS sites is down 40 to 60% since AI Overviews. The 7-step playbook for content that survives and gets cited by AI.
The BELT framework
Behavior, Enduring problem, Lock-ins, Transient distractions. The four-question test we use in every clarity map to separate durable growth from temporary spikes.
Stop guessing. Start grading.
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Stop building in the dark
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Months of building, zero customers
You're adding features while your competitors are adding users.
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Marketing feels impossible
You can build anything but can't explain why anyone should care.
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No idea who wants your product
Building for "everyone" means converting no one.
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Too scared to really launch
Fear of judgment keeps you in endless beta mode.
What you get
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Free customer research tools to find who wants your product.
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ICP generators and market analysis tools.
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Launch playbooks that remove the fear and guesswork.
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Email finder and outreach tools for indie hackers.
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SEO and backlink tools to grow organically.