Executive Summary
Inome Nutrition delivers science-rooted, culturally relevant nutrition programs that connect skin, gut, hormones, metabolism and lifestyle into one clear roadmap. The positioning is emotionally resonant and premium, with a unique advantage in personalised clarity without overwhelm. Strong founder credibility enhances trust, and the service is well-suited for busy professionals seeking root-cause guidance.
Ideal Customer
Primary: Busy, health-conscious women (25–45) experiencing breakouts, bloating, fatigue, hormone shifts and early aging. They want skin clarity, stable energy and a personalised roadmap. They value culturally relevant guidance and sustainable routines.
Secondary: Organisations seeking science-based wellbeing workshops for performance, energy and resilience.
BELT Framework
- Behavior: Googling symptoms, trying random supplements, dermatologist hopping, restrictive diet cycles.
- Enduring: Desire for confidence, stable energy, and natural skin improvements.
- Lock-ins: Belief skincare is external only; overwhelm from conflicting advice; poor prior nutritionist experiences.
- Transient: Breakouts, stress spikes, events, new roles, travel disruption.
Hero Rewrite
Headline: Modern nutrition for stronger health and brighter skin — built for real, busy lives.
Subhead: Personalised, science-backed nutrition that connects your skin, gut, hormones and metabolism into one clear roadmap.
Features → Benefits
- Clarity Assessment: Understand symptoms + triggers → removes overwhelm.
- Culturally relevant nutrition: Fits real routines → sustainable change.
- Skin–Gut–Hormone model: Root-cause clarity → fewer flare-ups + more energy.
- Reset Program: Structure + accountability → results without burnout.
Differentiation
- Delight: Beautiful non-medical brand; empathetic tone; founder credibility.
- Hard to Copy: Skin-first + gut-first + longevity + cultural relevance.
- Monetize: Assessment → Program → Functional testing → Corporate workshops.
Strategy & Loop
Strategy: Become the modern nutrition brand for skin clarity, energy, and resilience — grounded in science and culture.
North Star: Completed Clarity Assessments → Reset enrollments → 90-day outcomes.
Loop: Educational content → Lead magnet → Assessment → Reset → Results → Referrals + corporate.
Offer
Clarity Assessment: 50-minute deep-dive + personalised roadmap.
Reset Program: 8-week personalised framework with accountability.
Corporate: Science-based wellbeing workshops for teams.
Opportunities
- Stronger outcome framing ("clear skin without restriction," "more energy in 2–4 weeks").
- Homepage simplification with 3 clear paths (skin, gut/energy, hormones/aging).
- Place social proof higher on the page.
- Define clear inclusions for each offer tier.
- Create dedicated corporate servicing page.
Signature Reset Program
The Inome Reset Program is the flagship 8-week transformation designed for busy individuals wanting personalised guidance that improves skin clarity, gut balance, energy, hormone stability, and long-term health. It converts best when framed as structured clarity plus accountability with culturally relevant protocols that fit real life.
Ideal Fit
- Women 25–45 with breakouts, bloating, fatigue or early aging looking for personalised structure.
- Professionals with inconsistent routines and stress who want guidance they can actually follow.
- Individuals who have tried supplements, diets or internet advice without clarity.
Program Components
- Initial Clarity Assessment (50 minutes)
- Personalised roadmap and protocol
- Two check-in sessions
- Tools and habits adapted to real schedules
- Culturally relevant strategies
BELT Insights
- Behavior: Exploring random diets and supplements.
- Enduring: Desire for healthy skin, stable energy and confidence.
- Lock-ins: Fear of restrictive programs.
- Transient: Pre-event breakouts, stressful periods, travel disruption.
Opportunities
- Outcome positioning: clearer skin in 4–8 weeks, steadier energy, fewer flare-ups.
- Add a week-by-week timeline.
- Create a comparison table (Generic Nutrition vs Inome Reset).
- Show before/after stories or habit improvements.
SMT: Strategy–Model–Tactics
The SMT framework helps clarify how Inome Nutrition can scale with consistency while protecting its premium positioning.
1. Strategy
- Own the intersection of nutrition, skin health, and culturally relevant wellbeing.
- Position Inome as the 'clarity-first' alternative to generic wellness programs.
- Anchor the brand in 'root-cause meets real-life practicality'.
2. Model
- Low-volume, high-quality flagship coaching model.
- Mid-ticket transformations (Reset Program) with recurring demand.
- Scalable corporate workshops and group programs for top-of-funnel expansion.
- Content-powered inbound pipeline (skin–gut–hormone education).
3. Tactics
- Lead magnets: symptom checklists, sugar-swap challenge, skin–gut guides.
- Short-form content + carousels explaining common skin + gut patterns.
- Founder-led storytelling across Instagram, TikTok and LinkedIn.
- Outcome-driven landing pages: 'clearer skin in 4–8 weeks', 'more stable energy', 'personalised protocols that fit life'.
GEM: Grow–Expand–Monetize
GEM uncovers how Inome can expand reach, deepen relationships, and extend lifetime value.
Grow
- Create a repeatable social content engine anchored in skin + energy symptoms.
- Turn the free challenges into monthly top-of-funnel activations.
- Collaborate with dermatologists, aestheticians, and beauty brands as education partners.
Expand
- Introduce group coaching for skin–gut resets.
- Partner with companies for hybrid digital + in-person wellbeing programs.
- Build a library of culturally relevant recipes and lifestyle protocols.
Monetize
- Upsell Reset Program graduates into quarterly maintenance consults.
- Add functional testing bundles for deeper analysis.
- Create digital mini-courses for independent learners.
Product Strategy
Inome's product ecosystem can evolve into a tiered clarity-driven model:
- Entry: Clarity Assessment + digital downloads.
- Core: 8-week Reset Program.
- Scale: Group programs + corporate workshops.
- Advanced: Functional testing + long-term coaching tiers.
The Next 5 Steps
- 1. Add outcome proof early. Move testimonials + case studies above the fold.
- 2. Clarify the three main journeys. Skin clarity, gut/energy, hormones/aging.
- 3. Strengthen the Reset Program's promise. Introduce a 4–8 week outcome structure.
- 4. Launch one flagship lead magnet. e.g. '7 Patterns Behind Adult Acne' or 'Why You're Tired Every Afternoon'.
- 5. Build a corporate case study. Show how science-based wellbeing increases energy, resilience and performance.