Executive Summary
PocketCorder is a remote control and screen-sharing tool that allows developers to operate their Mac directly from a smartphone. Unlike traditional remote desktop software built for IT support or enterprise access, PocketCorder is intentionally designed for casual, flexible development: in bed, at a café, on the train, or anywhere inspiration strikes.
The product’s strength lies in its restraint. It does not oversell productivity gains or enterprise security. Instead, it taps into a long-standing developer desire: the ability to keep momentum without being physically tied to a desk.
Explore the product at pc.shingoirie.com.
Ideal Customer
Primary ICP: Independent developers, hobbyists, and solo builders who work primarily on macOS and want the freedom to code or operate their machine outside a traditional desk setup.
Secondary ICP: Developers who frequently context-switch — moving between home, cafés, travel, or downtime — and want lightweight access rather than full workstation replacement.
Edge ICP: Power users who already have strong desktop workflows but want a “second surface” for quick edits, command execution, or monitoring tasks.
Shared traits:
- Mac-based development workflows
- Strong intrinsic motivation to build
- Comfortable with minimalist tools
- Preference for ownership (one-time purchase) over subscriptions
BELT Framework
BELT is a customer behavior model used to explain why people buy.
- Behavior: Developers often think about ideas away from their desk but lose momentum because access requires a full setup.
- Enduring: The desire to reduce friction between idea and execution never goes away.
- Lock-ins: Once installed, PocketCorder becomes part of a personal workflow rather than a replaceable tool.
- Transient: Increased comfort with mobile-first tools and remote access driven by hybrid work.
Messaging Evaluation (No Rewrite Required)
PocketCorder’s core message — “Development, in your pocket” — is already extremely strong and does not require rewriting.
The messaging works because it:
- Leads with freedom, not features
- Uses situational language (“In bed. At a café. On the train.”) instead of abstract benefits
- Speaks to intrinsic developer motivation rather than external productivity metrics
- Avoids enterprise or team language entirely, reinforcing its personal nature
The simplicity mirrors the product itself, creating tight message–product alignment.
Why This Messaging Works
PocketCorder reframes development as an activity that can happen anywhere, not a place you must go. This removes psychological friction more than technical friction.
By focusing on comfort and accessibility rather than speed or scale, the messaging resonates with developers who already enjoy building but want fewer physical constraints.
This is a rare example of copy that succeeds precisely because it does not attempt to justify itself — it simply states a truth many developers already feel.
Differentiation
- Delight: QR-code pairing, smooth screen sharing, and one-tap command execution.
- Hard to Copy: The intentional focus on smartphone ergonomics rather than full desktop parity.
- Positioning Wedge: Remote development as a lifestyle enhancement, not an enterprise requirement.
- Pricing Signal: One-time purchase reinforces ownership and personal tooling philosophy.
Strategy and Growth Loop
Strategy: Own the niche of casual, mobile-first remote development for Mac users.
North Star Metric: Active personal workflows per installed license.
Growth Loop:
- User installs PocketCorder on Mac and phone
- User experiences frictionless access in non-desk contexts
- Tool becomes part of daily life, not scheduled work
- User shares organically with other developers
- One-time purchase converts curiosity into commitment
Final Recommendations
- Continue leading with situational freedom, not technical specs
- Lean into the “second surface” mental model
- Highlight long-term ownership as a philosophical choice
- Preserve minimalism — added complexity would dilute the appeal