New Articles: 10 Positioning Mistakes + The BELT Framework

Two new pillar articles published. "10 SaaS Positioning Mistakes That Silently Kill Your Growth" breaks down the most common positioning failures with real examples. "The BELT Framework" explains the 4-question durability test we use in every clarity map.

📅 05 Apr 2026

📖 5 Min Read

🏷️ Strategy

New Articles: 10 Positioning Mistakes + The BELT Framework

Two new in-depth articles are live:

10 SaaS Positioning Mistakes That Silently Kill Your Growth: the most common positioning failures we see in our clarity map teardowns, with real examples and fixes for each.
The BELT Framework: the 4-question durability test (Benchmarks, Expansion, Lock-in, Triggers) we apply in every clarity map to assess whether a SaaS product is built to retain users.

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First Published: 05 April 2026

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