The two-minute scorecard

How likely is ChatGPT to recommend your business?

Ten questions about your own business. You get a score out of 100 and the three things to fix first, on the next page and in your inbox. Nobody rings you.

Question 1 of 10
Have you ever asked ChatGPT for a recommendation in your line of work and your city?
Question 2 of 10
Does your website say what things cost, or how you charge?
Question 3 of 10
Are your name, address and phone number identical on Google, your website and your professional listings?
Question 4 of 10
Think of your last ten Google reviews. How many mention the specific service you provided?
Question 5 of 10
Are the people who do the work named on your site, with their qualifications?
Question 6 of 10
In the last six months, has anyone from your business answered a question on Reddit or a local forum under their own name?
Question 7 of 10
Is there any video of your business on YouTube: your service, your premises, or you explaining something?
Question 8 of 10
How is your website organised?
Question 9 of 10
Do your service pages answer the questions people ask before they call, such as cost, how long it takes, and what happens first?
Question 10 of 10
When were your main service pages last updated, and can a reader see the date?
Last step
Where should the score go?

Your result shows on the next page as well. The email is so you have it later.

One email with your score and the three fixes, and no follow-up unless you ask for it.

Mark Ashworth

Growth Pigeon, Singapore

The score comes from what you tell me about your own business, so it is a good guess, not a measurement. The audit is the measurement: it asks the engines 30 to 50 real questions and reports what they actually said. Most people do the scorecard first to see whether that is worth US$497.

The promise: no jargon. If I send you something you need me to translate, I have done it wrong. And I will never tell you a ranking is guaranteed, because AI answers change run to run and anyone claiming otherwise has not checked twice.

More about me Mark on LinkedIn