Hi, I am Mark.
Indie hacker. Founder of Growth Pigeon. I write about SaaS positioning, ICP, and the growth levers that actually move the needle from 10 to 100 customers.
What I do here
Growth Pigeon is a small bet I run alongside my other indie projects. The thesis: most early SaaS founders do not have a traffic problem, they have a clarity problem. They cannot explain who their product is for, what it does that nothing else does, and why anyone should care this week.
I help founders fix that with three things: a free positioning grader that scores any homepage in 10 seconds, paid clarity maps that tear down positioning end to end in 48 hours, and a growing library of articles on what actually works in 2026 SaaS marketing.
If you are stuck somewhere between your first 10 customers and your first 100, you are exactly who I built this for.
How I work
Specific over generic
"For everyone" is not positioning, it is a wishlist. I will not write a clarity map that could apply to any product. The point is to find your actual lever, not a list of best practices you already knew.
Async, no calls
I do not run discovery calls. You send me your URL, your ICP, and your blocker. I send back a one-pager you can act on this week. If you wanted a 60-minute Zoom, hire a consultant.
Frameworks I actually use
BELT for product durability. Customer Retention Canvas for engagement. The 5-second test for clarity. I will not invent jargon for the sake of looking smart. If a framework does not change what you ship, it is wasted ink.
Bias to shipping
Every clarity map ends with a 7-day action checklist. Day-by-day. The point is not to think harder about your positioning. The point is to ship something different by Friday.
Most founders do not need more traffic. They need to be understood by the traffic they already have.
Where to start
Grade your homepage
Score across 6 dimensions: headline, CTA, social proof, clarity, specificity, supporting copy. Public score URL you can share.
Get a Clarity Map
1-page teardown of your positioning, ICP, value prop. Specific copy swaps and a 7-day action checklist. Async, no calls.
50 SaaS homepages graded
What 78% get wrong, what the top 4 do differently. Specific stats from each grader dimension.
Get cited by ChatGPT and Perplexity
Organic traffic is down 40 to 60% since AI Overviews. Here is the 7-step playbook for content that survives.
Who I am, briefly
I have been building software professionally since 2009 and indie projects on the side for almost as long. Some shipped, most did not. The pattern I kept hitting was the same one I see in every founder I talk to now: I could build the thing, I could not figure out how to talk about it.
Growth Pigeon is the answer I wish I had earlier. The frameworks, the tools, the teardowns. Built by a builder, for builders.
If something here helps you, ping me on @growth_pigeon. I read every reply.
Start with a free score
10 seconds, no signup. See where your homepage breaks before competitors do.
Grade my homepage →