Someone in your city is asking ChatGPT for a business like yours right now. Here is what it costs to be the one it names.
You start for nothing and pay for the audit once. After that, the reports cost less each month than one enquiry that went to the firm down the road. Nothing on this page needs you to learn how any of it works, because that part is my job.
Find out in two days whether AI mentions you at all
You have never checked. You would rather know before you spend a cent on this or on anything else.
- Ten questions your customers would actually ask
- Run across ChatGPT, Gemini, Perplexity and AI Overviews
- Whether you came up, and who did
- Back in your inbox within two working days
See exactly who is getting the enquiries that should be yours
You want the real picture. You want to know how often you are named, who is named instead, and what to fix first.
- 30 to 50 questions your customers ask, for your trade and your city
- Each one asked several times, on four engines, so a fluke cannot fool you
- How often you were named, engine by engine
- Who gets named instead of you, and how often
- The pages the engines were reading when they chose them
- Ten to fifteen quick fixes, ranked, in plain English, most of them an afternoon each
A 90-day plan your office manager can run without you
You have seen your audit and you want those enquiries. You have no interest in becoming an expert in any of this.
- The 20 to 30 questions worth owning in your patch, and why those
- Which listings, reviews, forums and pages to fix, in the order that pays back first
- Who does each piece: you, your team, or someone you already pay
- What you should be seeing at day 30, 60 and 90, so you know if it is working
- A 60-minute working session, and a month of email support while you do it
Watch your name come up more often, without checking by hand
You have made changes and want to know they are working. You want to hear straight away if a competitor overtakes you.
- Your questions re-run the same way every time, so a change means something
- How often you were named, and whether that is up or down on last time
- Which competitors moved, and which way
- The sources the engines read this time, so you know what to fix next
- The two or three things to do before the next report
- An alert the week you drop out of a question you used to win
Prices are in US dollars. There is no lock-in on the reports and no retainer on anything. If a fix needs work I do not do, I tell you, and you hire whoever already does that for you.
Pick the sentence that sounds like you.
"I have no idea whether AI mentions us."
Run the free check. In two working days you will know, and if the news is good you are done and it cost you nothing. Check my business.
"We are not being named, and I want to know why."
Buy the audit. You will see which competitor is getting the enquiries, and what the engines read when they chose them. Most of the quick fixes are things your own team can do in an afternoon. What is inside the audit.
"We have an intake, a season, or a competitor on the move."
Get the plan, then weekly reports. The plan tells your team what to do in what order. The reports tell you each week whether it landed, and shout the moment you slip. Ask about the plan.
The things I will not sell you, so the price stays where a small firm can say yes.
Most of what "AI search" agencies charge for is on this list. Knowing what you are not buying matters as much as knowing what you are.
- ×Building, redesigning, hosting or maintaining your websiteWhoever does that for you now keeps doing it. My plan tells them what to change and why.
- ×Thirty articles a monthYour customers are not asking for articles. They are asking who to call, and that is decided by twelve things you can fix once.
- ×Buying backlinksBacklink counts barely affect whether an AI names you, so I will not spend your money on last decade's game.
- ×Running your ads or your social mediaThat is a different job, and I will happily point you at someone who does it well.
- ×A guaranteed rankingAnswers change between runs, so there is nothing to guarantee. What you get is a number you can watch move.
- ×An open-ended retainerOne-off work is quoted as a fixed price. The only recurring thing is the reports, and those run themselves.
What the same problem costs at an agency
Agencies selling "AI search" typically charge US$1,600 to US$10,000 a month. For that you get 30 to 90 articles a month, a batch of backlinks, PR campaigns, sometimes a podcast, and a traffic guarantee with conditions attached.
A national brand with a content team may need all of that. A twelve-person law firm or a two-campus school does not. It needs to know where it stands, fix the handful of things that decide the answer, and then watch the number move.
This costs a fraction of an agency because it does a fraction of what an agency does. For a business your size, that fraction is the part that gets you the enquiry.
One page, the same page every time, so you can see the number move.
The audit shows where you stand today. The reports show whether that is improving. The same questions get asked the same way each time, so when the number moves, something changed in the world and not in the method.
- How often you were named, engine by engine, as a share of runs
- Whether that is up or down on the last report, as well as where you sit today
- Which competitors were named, and which of them moved
- The sources the engines read, so you know what to fix next
- Two or three next actions, written for whoever will do them
- An alert the week you drop out of a question, rather than at month end
| Engine | Named | Last | Change |
|---|---|---|---|
| ChatGPT | 6 of 40 | 2 of 40 | +4 |
| Google AI Overviews | 11 of 40 | 9 of 40 | +2 |
| Perplexity | 14 of 40 | 15 of 40 | -1 |
| Gemini | 3 of 40 | 3 of 40 | 0 |
Competitor named most: unchanged. Sources cited this month: your Google reviews, two forum threads, one directory. Next: the two forum threads.
The short answers.
Which one should I start with?
The free check. Ten questions, one email back, two working days. If it shows you are already being named, you have your answer and it cost nothing. If it shows you are not, the audit is the next step. Those ten questions become part of the audit set, so nothing is wasted.
What is the difference between the audit and the strategy?
The audit tells you where you stand. It shows how often each engine names you across 30 to 50 real customer questions, who gets named instead, and what the engines were reading when they chose them. It comes with the ten to fifteen quick fixes. The strategy is the 90-day plan that comes after. It sets out which questions to own, which sources to fix in what order, who does each piece, and what good looks like at day 30, 60 and 90. Most owners buy the audit first and decide about the strategy once they have seen their numbers.
What is in a report?
Your question set, re-run across ChatGPT, Gemini, Perplexity and Google AI Overviews. For each engine you see how often you were named this period and how that compares with last time. You also see which competitors were named and whether they moved, which sources the engines cited, and the two or three things to do next. If you drop out of a question you used to win, you get an alert that week rather than at month end.
Monthly or weekly?
Monthly is enough for most businesses. The engines move slowly, and a month is long enough to see whether a fix landed. Weekly is for anyone in the middle of changes or in a competitive patch. It also suits anyone with an intake or a season coming up, where a week matters. You can switch between them.
Do you build websites or write the content?
No. I do not build, redesign, host or maintain websites. I do not write thirty articles a month, and I do not buy backlinks. The plan tells whoever already looks after your site what to change and why, and they change it. If a fix needs a specialist you do not have, I will say so and you hire one.
Is there a guarantee?
No, because AI answers change between runs and there is no ranking to guarantee. Anyone offering one has not checked the same question twice. What you get instead is a number you can watch move: how often you were named, measured the same way every time.
Mark Ashworth
Growth Pigeon, Singapore
I have spent 25 years doing marketing in Asia, most of it for businesses that needed customers this quarter. There is no agency behind me and no juniors. Whichever of the three you buy, I am the one reading the answers and writing the page you get.
The promise: no jargon. If I send you something you need me to translate, I have done it wrong. And I will never tell you a ranking is guaranteed, because AI answers change run to run and anyone claiming otherwise has not checked twice.
Start with the free one and see what comes back.
Ten questions your customers would actually ask. Run across ChatGPT, Gemini, Perplexity and Google's AI Overviews. You get back what they said.
- 1You tell us the business, the city and the trade.
- 2We write ten real buyer questions for it and run each one several times, because the answers move.
- 3You get an email: whether you came up, who did, and what the engines were reading.
Usually back within two working days. No call, no deck. If you are already showing up, we will say so and leave you alone.