Pricing

Someone in your city is asking ChatGPT for a business like yours right now. Here is what it costs to be the one it names.

The first audit is free. The paid audit and plan cost less than one enquiry that went to the firm down the road. Monitoring costs less each month than a single new client is worth. Nothing on this page needs you to learn how any of it works, because that part is my job.

Package 1

Free basic audit

See what ChatGPT says about you today.

Free
Two minutes for you, results within 24 hours
  • Ten quick questions about your business, scored out of 100
  • I ask ChatGPT three questions your customers type
  • Whether it named you, and who it named instead
  • The three things to fix first
Get the free audit →
Package 2

Audit and strategy

Find out who gets your enquiries, and get the plan to win them back.

US$297once
In your inbox within five working days
  • 20 to 30 real customer questions, on four AI tools
  • Each question asked several times, so a fluke cannot fool you
  • Who gets named instead of you, and what the AI read
  • A 90-day plan: what to fix, in order, and who does it
See the audit →
Where the results come from
Package 3

Monitoring

Stay named, and hear the week someone takes your spot.

US$149a month
Or US$249 a month for weekly checks
  • Your questions asked again, the same way each time
  • How often you were named, up or down on last time
  • Which competitors moved, and what to do next
  • An alert the week you drop out of an answer
See monitoring →

Prices are in US dollars. Monitoring has no lock-in, and none of it is a retainer. If you have not had an audit, your first month of monitoring sets the starting number.

Where are you right now

Pick the sentence that sounds like you.

"I have no idea whether AI mentions us."

Get the free audit. It takes two minutes and shows you where you stand, with the three things to fix first. If you are in good shape, you are done and it cost nothing. Get the free audit.

"We are not being named, and I want to know why."

Buy the audit. You will see which competitor is getting the enquiries and what the AI was reading when it chose them. Then the plan tells your team what to fix first. What is inside the audit.

"I want to stay named, and know when that changes."

Add monitoring, and every month (or every week) you see whether you are named more or less often, who moved, and what to do next. See monitoring.

What you are not paying for

The things I will not sell you, so the price stays where a small firm can say yes.

Most of what "AI search" agencies charge for is on this list. Knowing what you are not buying matters as much as knowing what you are.

  • ×Building, redesigning, hosting or maintaining your websiteWhoever does that for you now keeps doing it. My plan tells them what to change and why.
  • ×Thirty articles a monthYour customers are not asking for articles. They are asking who to call, and that is decided by twelve things you can fix once.
  • ×Buying backlinksBacklink counts barely affect whether an AI names you, so I will not spend your money on last decade's game.
  • ×Running your ads or your social mediaThat is a different job, and I will happily point you at someone who does it well.
  • ×A guaranteed rankingAnswers change between runs, so there is nothing to guarantee. What you get is a number you can watch move.
  • ×An open-ended retainerThe audit is one fixed price. The only recurring thing is monitoring, and you can cancel it any month.

What the same problem costs at an agency

Agencies selling "AI search" typically charge US$1,600 to US$10,000 a month. For that you get 30 to 90 articles a month, a batch of backlinks, PR campaigns, sometimes a podcast, and a traffic guarantee with conditions attached.

A national brand with a content team may need all of that. A twelve-person law firm or a two-campus school does not. It needs to know where it stands, fix the handful of things that decide the answer, and then watch the number move.

This costs a fraction of an agency because it does a fraction of what an agency does. For a business your size, that fraction is the part that gets you the enquiry.

What lands in your inbox

One page, the same page every time, so you can see the number move.

The audit shows where you stand today. Monitoring shows whether that is improving. The same questions get asked the same way each time, so when the number moves, something changed in the world and not in the method.

  • How often you were named, engine by engine, as a share of runs
  • Whether that is up or down on the last report, as well as where you sit today
  • Which competitors were named, and which of them moved
  • The sources the engines read, so you know what to fix next
  • Two or three next actions, written for whoever will do them
  • An alert the week you drop out of a question, rather than at month end

More about monitoring →

Monthly reportLayout example, not a real client
EngineNamedLastChange
ChatGPT6 of 402 of 40+4
Google AI Overviews11 of 409 of 40+2
Perplexity14 of 4015 of 40-1
Gemini3 of 403 of 400

Competitor named most: unchanged. Sources cited this month: your Google reviews, two forum threads, one directory. Next: the two forum threads.

Questions owners ask before they buy

The short answers.

Which one should I start with?

The free audit. It takes two minutes and shows you where you stand. If it puts you in good shape, you may not need anything else. If it does not, the paid audit is the next step, because it asks four AI tools 20 to 30 questions and gives you a plan.

What is the difference between the free audit and the paid one?

The free audit is a quick look. It scores ten answers about your business, and within 24 hours I ask ChatGPT three questions about you. The paid audit asks 20 to 30 real customer questions on ChatGPT, Gemini, Perplexity and Google AI Overviews, several times each. It shows who gets named instead of you and what the AI was reading. It also comes with a 90-day plan: what to fix, in order, and who does it.

Why is monitoring the part you recommend most?

Because AI answers keep changing. A rival gets a run of good reviews, a directory drops your listing, or a new firm opens down the road. The audit tells you where you stood on one day. Monitoring tells you every month whether you are still named, and warns you the week that changes.

Monthly or weekly?

Monthly is enough for most businesses. The AI tools move slowly, and a month is long enough to see whether a fix landed. Weekly is for anyone in the middle of changes, in a competitive patch, or with an intake or season coming up. You can switch between them.

Do you build websites or write the content?

No. I do not build, redesign, host or maintain websites. I do not write thirty articles a month, and I do not buy backlinks. The plan tells whoever already looks after your site what to change and why, and they change it.

Is there a guarantee?

No, because AI answers change between runs and there is no ranking to guarantee. Anyone offering one has not asked the same question twice. What you get instead is a number you can watch move: how often you were named, measured the same way every time.

Mark Ashworth

Growth Pigeon, Singapore

I have spent 25 years doing marketing in Asia, most of it for businesses that needed customers this quarter. There is no agency behind me and no juniors. Whichever package you buy, I am the one reading the answers and writing the page you get.

The promise: no jargon. If I send you something you need me to translate, I have done it wrong. And I will never tell you a ranking is guaranteed, because AI answers change run to run and anyone claiming otherwise has not checked twice.

The free basic audit

Start with the free one.

Answer ten quick questions about your business and get a score out of 100 straight away. Within 24 hours, I ask ChatGPT three questions your customers would type, and email you whether it named you and who it named instead. It is free, and nobody rings you.

Get the free audit → About two minutes
Three of the ten questions
1Does your website say what things cost, or how you charge?
2Are your name, address and phone number identical on Google, your website and your professional listings?
3Think of your last ten Google reviews. How many mention the specific service you provided?

If you are not sure of an answer, that is an answer too.