Free basic audit
See what ChatGPT says about you today.
- Ten quick questions about your business, scored out of 100
- I ask ChatGPT three questions your customers type
- Whether it named you, and who it named instead
- The three things to fix first
The first audit is free. The paid audit and plan cost less than one enquiry that went to the firm down the road. Monitoring costs less each month than a single new client is worth. Nothing on this page needs you to learn how any of it works, because that part is my job.
See what ChatGPT says about you today.
Find out who gets your enquiries, and get the plan to win them back.
Stay named, and hear the week someone takes your spot.
Prices are in US dollars. Monitoring has no lock-in, and none of it is a retainer. If you have not had an audit, your first month of monitoring sets the starting number.
Get the free audit. It takes two minutes and shows you where you stand, with the three things to fix first. If you are in good shape, you are done and it cost nothing. Get the free audit.
Buy the audit. You will see which competitor is getting the enquiries and what the AI was reading when it chose them. Then the plan tells your team what to fix first. What is inside the audit.
Add monitoring, and every month (or every week) you see whether you are named more or less often, who moved, and what to do next. See monitoring.
Most of what "AI search" agencies charge for is on this list. Knowing what you are not buying matters as much as knowing what you are.
Agencies selling "AI search" typically charge US$1,600 to US$10,000 a month. For that you get 30 to 90 articles a month, a batch of backlinks, PR campaigns, sometimes a podcast, and a traffic guarantee with conditions attached.
A national brand with a content team may need all of that. A twelve-person law firm or a two-campus school does not. It needs to know where it stands, fix the handful of things that decide the answer, and then watch the number move.
This costs a fraction of an agency because it does a fraction of what an agency does. For a business your size, that fraction is the part that gets you the enquiry.
The audit shows where you stand today. Monitoring shows whether that is improving. The same questions get asked the same way each time, so when the number moves, something changed in the world and not in the method.
| Engine | Named | Last | Change |
|---|---|---|---|
| ChatGPT | 6 of 40 | 2 of 40 | +4 |
| Google AI Overviews | 11 of 40 | 9 of 40 | +2 |
| Perplexity | 14 of 40 | 15 of 40 | -1 |
| Gemini | 3 of 40 | 3 of 40 | 0 |
Competitor named most: unchanged. Sources cited this month: your Google reviews, two forum threads, one directory. Next: the two forum threads.
The free audit. It takes two minutes and shows you where you stand. If it puts you in good shape, you may not need anything else. If it does not, the paid audit is the next step, because it asks four AI tools 20 to 30 questions and gives you a plan.
The free audit is a quick look. It scores ten answers about your business, and within 24 hours I ask ChatGPT three questions about you. The paid audit asks 20 to 30 real customer questions on ChatGPT, Gemini, Perplexity and Google AI Overviews, several times each. It shows who gets named instead of you and what the AI was reading. It also comes with a 90-day plan: what to fix, in order, and who does it.
Because AI answers keep changing. A rival gets a run of good reviews, a directory drops your listing, or a new firm opens down the road. The audit tells you where you stood on one day. Monitoring tells you every month whether you are still named, and warns you the week that changes.
Monthly is enough for most businesses. The AI tools move slowly, and a month is long enough to see whether a fix landed. Weekly is for anyone in the middle of changes, in a competitive patch, or with an intake or season coming up. You can switch between them.
No. I do not build, redesign, host or maintain websites. I do not write thirty articles a month, and I do not buy backlinks. The plan tells whoever already looks after your site what to change and why, and they change it.
No, because AI answers change between runs and there is no ranking to guarantee. Anyone offering one has not asked the same question twice. What you get instead is a number you can watch move: how often you were named, measured the same way every time.
Mark Ashworth
Growth Pigeon, Singapore
I have spent 25 years doing marketing in Asia, most of it for businesses that needed customers this quarter. There is no agency behind me and no juniors. Whichever package you buy, I am the one reading the answers and writing the page you get.
The promise: no jargon. If I send you something you need me to translate, I have done it wrong. And I will never tell you a ranking is guaranteed, because AI answers change run to run and anyone claiming otherwise has not checked twice.
Answer ten quick questions about your business and get a score out of 100 straight away. Within 24 hours, I ask ChatGPT three questions your customers would type, and email you whether it named you and who it named instead. It is free, and nobody rings you.
If you are not sure of an answer, that is an answer too.