Executive Summary
Promptwatch is the AI Search Console: monitor mentions/citations in AI assistants, see crawler logs, attribute AI-driven traffic, and systematically grow your “share of answer.” The product is strong; messaging should lead with outcomes (get cited, keep cited, prove ROI) and who benefits now (SEO/Growth leads and agencies under pressure to show AI visibility).
Ideal Customer
- Who: Heads of SEO/Growth, Content Leads, Agency Owners.
- Goals: Be mentioned by AI assistants, tie those answers to sessions/conversions, defend budget.
- Pains: Invisible in AI, no alerting, no idea which pages models cite, can’t attribute outcomes.
BELT
- Behavior: Screenshotting Perplexity/ChatGPT, ad-hoc prompt tests.
- Enduring: Need trusted AI visibility + attribution to prioritize content and keep funding.
- Lock-ins: GA/GSC habits; “AI is unmeasurable” fatalism.
- Transient: One-off checks, manual logs.
Hero Rewrite
Headline: Get cited by AI assistants — and prove it.
Subhead: Track mentions & citations across ChatGPT, Claude, Gemini, and Perplexity, attribute AI traffic, and grow your share of answer.
Primary CTA: Start a 7-day trial
Secondary CTA: Generate a free AI Visibility Report
Proof Under the Hero
- 1,500+ brands & agencies monitored (e.g., HBO, Booking.com, Simple Analytics).
- Model analytics: citations-by-time, crawler logs.
- Attribution: sessions/conversions by model in last 24h.
Features → Benefits
| Feature | Benefit | Why it matters |
|---|---|---|
| Realtime mentions | Know the moment an AI cites you | Make invisible wins measurable |
| Citations & crawler logs | See which pages models trust | Prioritize fixes that move the needle |
| Prompt runner & score | Benchmark “share of answer” | Pick winnable topics now |
| Attribution | Tie AI answers to pipeline | Defend and re-allocate budget |
| Localization | Track mentions across languages | Capture non-English demand |
Differentiation
- Delight: “You were cited” alerts.
- Hard to copy: Model-side telemetry mapped to site analytics.
- Monetize: Sell visibility proof + competitive tracking, not generic analytics.
Strategy & Loop
- Strategy: Become the system of record for AI search visibility.
- North Star: Tracked citations → AI-referred sessions → assisted revenue (30–60 days).
- Loop: Publish GEO case studies → Alerts/weekly email → Free AI Visibility Report → trial → paid.
Offer
Free AI Visibility Report: Baseline prompts across models, top cited pages, missed topics, 14-day fix list. CTA to start trial with monitors preloaded.