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Marketing Strategy Guides

Practical marketing playbooks, tools, and strategies designed specifically for indie hackers who are great at building but need help with growth.

Technical Guide to Measuring Developer Engagement

Learn how to implement meaningful developer engagement metrics and build data-driven growth strategies.

Strategy πŸ“– 5 min read

Implementing Product Usage Analytics for Dev Tools

Learn how to set up effective usage tracking for developer tools and make data-driven product decisions

Strategy πŸ“– 5 min read

10 Ways to Make Revenue as an Indie Developer

Practical strategies for indie developers to generate sustainable revenue while building valuable products

Strategy πŸ“– 5 min read

Building a Custom Developer Marketing Analytics Stack

Learn how to build an analytics system that tracks what actually matters for developer-focused products

Strategy πŸ“– 5 min read

Creating a Developer-Focused Referral System

Learn how to build an effective referral system tailored for developers to drive product adoption.

Strategy πŸ“– 5 min read

Automated User Feedback Collection for Dev Tools

Learn how to build automated feedback systems that help improve your dev tools while respecting developer workflows.

Strategy πŸ“– 5 min read

Hybrid SaaS Pricing: Mix-and-Match Payment Models for Maximum Revenue

Learn how to combine multiple payment models to optimize revenue streams and meet diverse customer needs.

Strategy πŸ“– 5 min read

A/B Testing SaaS Pricing: Data-Driven Price Points that Convert (No Guesswork)

Learn how to run effective price testing experiments that lead to higher conversions, based on real-world data.

Strategy πŸ“– 5 min read

From Free to Funded: Building a Sustainable SaaS on User Support (Patron Edition)

Learn how to build a sustainable SaaS business using patron support, with real examples of successful community funding models.

Strategy πŸ“– 5 min read

Building a Profitable SaaS: Monetization First Development for Indie Makers

Learn how to build your SaaS with revenue in mind from day one, avoiding the common trap of building first and monetizing later.

Strategy πŸ“– 5 min read
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Startup Strategy Tools for Indie Hackers

Startup Brand Pyramid Generator

Create a clear brand pyramid that defines your product's attributes, benefits, and vision.

Product Positioning Generator

Craft a compelling positioning statement for your MVP or early-stage product.

SaaS Value Proposition Canvas

Map customer pains to your solution’s benefits for sharper messaging.

Ideal Customer Profile Generator

Create detailed personas of your perfect customers with precision.

Feature-to-Benefit Translator

Turn features into benefits customers actually care about.

Competitive Edge Visualizer

Map your position vs competitors and reveal defensible edges.

SaaS Pricing Strategy Designer

Design pricing tiers that align with perceived value.

Dev-to-Customer Language Converter

Translate technical jargon into customer-friendly messaging.

Content Strategy Blueprint

Generate a content plan mapped to your customer journey.

Onboarding Experience Optimizer

Design frictionless activation journeys with clear milestones.

Viral Loop Constructor

Build natural referral loops directly into your product.

Metrics Dashboard Prioritizer

Identify the KPIs that matter for your current stage.

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