Rewriting BlueFox.email’s Homepage: Clarity for Builders and Founders
A full BELT, DHM, SMT, and GEM teardown of BlueFox.email — showing how to reframe technical power into emotional clarity for indie SaaS founders.
Marketing Strategy Guides
Practical marketing playbooks, tools, and strategies designed specifically for indie hackers who are great at building but need help with growth.
Rewriting HAIRED’s Homepage: From Templates to Transformation
A teardown of HAIRED’s homepage using the BELT, DHM, SMT, and GEM frameworks, showing how to shift from resume templates to transformation-driven clarity.
Rewriting Wishlyr’s Homepage: From Features to Feelings
A teardown of Wishlyr’s homepage, showing how to turn gifting app features into emotionally-driven benefits that convert.
Rewriting My Own Homepage: From Features to Benefits
Watch me apply my own feature-to-benefit advice to PCOS Meal Planner's homepage. A real teardown showing how to transform technical features into compelling benefits that drive conversions.
How SEO Has Evolved in 2025: The AI Search Era
SEO isn't dead, but it's completely different. Learn how AI-driven search, conversational queries, and answer engines are reshaping how products get discovered online.
Using Your Changelog for Product Marketing and Growth
Learn how to transform your product changelog from a boring update log into a powerful marketing tool that drives engagement and builds trust.
How to Market Healthcare SaaS: HIPAA-Compliant Growth Guide
Learn proven strategies to market your healthcare SaaS product while maintaining HIPAA compliance and building trust with medical professionals.
Free X Post Image Maker
Create professional X (Twitter) post images instantly with our free online tool. Choose from multiple templates, customize colors, and download high-quality graphics.
Content Marketing for Technical Products: Developer's Handbook
Master technical content marketing with practical strategies that actually work for developer tools.
Why OG Images Make or Break Your Social Media Marketing
How the right Open Graph image can triple your click-through rates and why most indie hackers get it wrong.