Engineering Viral Loops Into Your Product Architecture
Learn how to engineer viral loops into your product architecture from day one. Technical implementation guide for building growth into your core product.
Marketing Strategy Guides
Practical marketing playbooks, tools, and strategies designed specifically for indie hackers who are great at building but need help with growth.
Automate Marketing with LLMs and Agents for Technical Founders
Learn how technical founders can build LLM-powered marketing automation to generate content, manage social media, and scale growth without hiring.
Performance Optimization for Customer Success
Performance optimization is not about speed. Learn how to optimize for customer success by finding what actually drives retention and building systems around it.
How to Stop Using AI for Positioning (Before It Makes You Sound Like Everyone Else)
Learn why AI-generated positioning makes you invisible and how to build differentiated positioning from real customer insights and conversations.
How to Stop Using AI for Marketing
Learn when and why to stop using AI for marketing content. Build differentiation through specific examples and authentic voice that AI cannot replicate.
The SDK of Customer Development
Customer development frameworks for indie hackers: understand demand, build case studies, escape PMF hell
How to Market a Developer Tool: A Technical Founder's Guide
Practical marketing strategies for technical founders building developer tools, from first users to sustainable growth.
Changelog: Clearer Link Previews for Growth Clarity Maps
Clarity Maps now generate proper link preview images automatically, improving how shared pages appear across Slack, LinkedIn, and X.
Marketing an API Product: Strategy Guide for Technical Founders
Practical strategies to attract developers and convert API trials into paying customers.
Marketing Open Source Projects: From GitHub to Paid Users
Practical strategies to turn GitHub stars into paying customers for your open source project.