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Marketing Strategy Guides

Practical marketing playbooks, tools, and strategies designed specifically for indie hackers who are great at building but need help with growth.

Marketing an API Product: Strategy Guide for Technical Founders

Practical strategies to attract developers and convert API trials into paying customers.

Strategy πŸ“– 5 min read

Marketing Open Source Projects: From GitHub to Paid Users

Practical strategies to turn GitHub stars into paying customers for your open source project.

Strategy πŸ“– 5 min read

How to Market B2B SaaS to Enterprise Customers: Technical Guide

Practical B2B SaaS marketing guide for selling to enterprise customers as a small technical team.

Strategy πŸ“– 5 min read

Marketing Developer Tools to SMBs: Practical Strategy Guide

How to market developer tools to SMBs with simple steps, clear demand, and a repeatable plan.

Strategy πŸ“– 5 min read

Why Most SaaS Products Fail (And How to Avoid It With the BELT Framework)

Most startups fail because they solve transient problems, ignore existing behaviors, and underestimate lock-ins. Here is the BELT framework to fix all three before you waste months building the wrong thing.

Strategy πŸ“– 5 min read

Cursed Marketing Tactics Generator

Find out what unhinged marketing tactic you should try to grow your startup

Strategy πŸ“– 5 min read

Marketing Strategy for Vertical SaaS: Industry-Specific Guide

Practical marketing strategies for vertical SaaS products targeting specific industries instead of horizontal markets.

Strategy πŸ“– 5 min read

Find Your Product’s Natural Usage Pattern (Before You Price or Fix Churn)

Every product has a natural rhythm β€” daily, weekly, monthly, or sporadic. Learn how to identify yours using cohort analysis so you can align value delivery, reduce churn, and pick the right pricing cadence.

Strategy πŸ“– 5 min read

Identify the Gaps Preventing Your Brand From Showing Up in AI Search Results

Indie hacker guide to AEO: fix the gaps that keep your brand out of ChatGPT, Perplexity, and AI Overviews. Covers entity signals, external corroboration, semantic focus, and a simple framework.

Strategy πŸ“– 5 min read

WhatPulse Professional: Messaging Teardown β€” Lead With Clarity, Not Control

Messaging teardown for WhatPulse Professional focused on clarity, savings, adoption, and trust. Hero, proof, features to benefits, differentiation, strategy, growth loop, and a calculator or free diagnosis hook.

Strategy πŸ“– 5 min read
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Startup Strategy Tools for Indie Hackers

Startup Brand Pyramid Generator

Create a clear brand pyramid that defines your product's attributes, benefits, and vision.

Product Positioning Generator

Craft a compelling positioning statement for your MVP or early-stage product.

SaaS Value Proposition Canvas

Map customer pains to your solution’s benefits for sharper messaging.

Ideal Customer Profile Generator

Create detailed personas of your perfect customers with precision.

Feature-to-Benefit Translator

Turn features into benefits customers actually care about.

Competitive Edge Visualizer

Map your position vs competitors and reveal defensible edges.

SaaS Pricing Strategy Designer

Design pricing tiers that align with perceived value.

Dev-to-Customer Language Converter

Translate technical jargon into customer-friendly messaging.

Content Strategy Blueprint

Generate a content plan mapped to your customer journey.

Onboarding Experience Optimizer

Design frictionless activation journeys with clear milestones.

Viral Loop Constructor

Build natural referral loops directly into your product.

Metrics Dashboard Prioritizer

Identify the KPIs that matter for your current stage.

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