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Marketing Strategy Guides

Practical marketing playbooks, tools, and strategies designed specifically for indie hackers who are great at building but need help with growth.

The Pain Cave Escape Plan: Moving from Building to Selling

Transform your building obsession into sales success - practical steps to escape the pre-PMF pain cave

Strategy πŸ“– 5 min read

From Side Project to Case Study: Building What People Actually Want

How to transform your side project into a compelling case study by building for real customer demand.

Strategy πŸ“– 5 min read

Build vs. Buy vs. Manual: A Decision Framework for Early MVPs

Decide whether to build, buy, or go manual for your MVP with this practical framework.

Strategy πŸ“– 5 min read

The Technical Founder's Guide to High-Touch Customer Success

Practical strategies for technical founders to master high-touch customer success and drive retention.

Strategy πŸ“– 5 min read

The Developer's Guide to Unscalable Solutions That Work

Discover how unscalable solutions can pave the way to building a successful and sustainable product.

Strategy πŸ“– 5 min read

Backlog Prioritization: Choosing Between Features and Sales

Practical advice to balance feature development and sales efforts for sustainable indiehacker growth.

Strategy πŸ“– 5 min read

The Documentation Method: Using Case Studies to Drive Sales

Learn how case studies can effectively showcase your product value and drive sales with real-world examples.

Strategy πŸ“– 5 min read

Build vs. Buy vs. Manual: A Decision Framework for Early MVPs

Decide whether to build, buy, or go manual for your MVP with this practical framework.

Strategy πŸ“– 5 min read

Feature Flag Strategy: Using Manual Work to Test Market Fit

Learn how to use feature flags and manual work to validate market fit and optimize your MVP.

Strategy πŸ“– 5 min read

The Minimum Viable Process: Automating Only What Matters

Learn how to prioritize and automate key processes to effectively grow your indie business.

Strategy πŸ“– 5 min read
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Startup Strategy Tools for Indie Hackers

Startup Brand Pyramid Generator

Create a clear brand pyramid that defines your product's attributes, benefits, and vision.

Product Positioning Generator

Craft a compelling positioning statement for your MVP or early-stage product.

SaaS Value Proposition Canvas

Map customer pains to your solution’s benefits for sharper messaging.

Ideal Customer Profile Generator

Create detailed personas of your perfect customers with precision.

Feature-to-Benefit Translator

Turn features into benefits customers actually care about.

Competitive Edge Visualizer

Map your position vs competitors and reveal defensible edges.

SaaS Pricing Strategy Designer

Design pricing tiers that align with perceived value.

Dev-to-Customer Language Converter

Translate technical jargon into customer-friendly messaging.

Content Strategy Blueprint

Generate a content plan mapped to your customer journey.

Onboarding Experience Optimizer

Design frictionless activation journeys with clear milestones.

Viral Loop Constructor

Build natural referral loops directly into your product.

Metrics Dashboard Prioritizer

Identify the KPIs that matter for your current stage.

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