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Marketing Strategy Guides

Practical marketing playbooks, tools, and strategies designed specifically for indie hackers who are great at building but need help with growth.

From 'Works on My Machine' to 'Sells in Their Business': A Developer's Journey

Transform your technical skills into business value by learning to build what customers actually need.

Strategy πŸ“– 5 min read

The Support-Driven Roadmap: Let Customer Problems Guide Your MVP

Transform customer support tickets into powerful product decisions that drive real user value and retention.

Strategy πŸ“– 5 min read

Email-First Development: Building Products Without a UI

Start with email to validate your product idea before building a complex interface

Strategy πŸ“– 5 min read

The "No Login Required" MVP: Simplifying Your Way to Product Market Fit

Learn how removing login barriers can accelerate your path to product-market fit and validate ideas faster

Strategy πŸ“– 5 min read

How a Solo Developer Built a Profitable Site with SQL Pattern Matching

Learn how a solo developer turned SQL patterns into a profitable niche site using programmatic SEO

Strategy πŸ“– 5 min read

Implementing Tiered Pricing with Feature Controls

Learn how to structure and implement effective tiered pricing to maximize revenue and customer satisfaction

Strategy πŸ“– 5 min read

Building a Developer-Focused Affiliate System

A practical guide to creating an affiliate program that resonates with developers and drives sustainable growth

Strategy πŸ“– 5 min read

Building a Custom Subscription Management System

Learn how to create a subscription system that grows with your business - from basic manual tracking to full automation

Strategy πŸ“– 5 min read

Implementing Feature Flags for Premium Features

Learn how to strategically use feature flags to boost conversions and create compelling premium offerings

Strategy πŸ“– 5 min read

Technical Guide to SaaS Pricing Pages

A practical guide for implementing effective SaaS pricing pages that drive revenue

Strategy πŸ“– 5 min read
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Startup Strategy Tools for Indie Hackers

Startup Brand Pyramid Generator

Create a clear brand pyramid that defines your product's attributes, benefits, and vision.

Product Positioning Generator

Craft a compelling positioning statement for your MVP or early-stage product.

SaaS Value Proposition Canvas

Map customer pains to your solution’s benefits for sharper messaging.

Ideal Customer Profile Generator

Create detailed personas of your perfect customers with precision.

Feature-to-Benefit Translator

Turn features into benefits customers actually care about.

Competitive Edge Visualizer

Map your position vs competitors and reveal defensible edges.

SaaS Pricing Strategy Designer

Design pricing tiers that align with perceived value.

Dev-to-Customer Language Converter

Translate technical jargon into customer-friendly messaging.

Content Strategy Blueprint

Generate a content plan mapped to your customer journey.

Onboarding Experience Optimizer

Design frictionless activation journeys with clear milestones.

Viral Loop Constructor

Build natural referral loops directly into your product.

Metrics Dashboard Prioritizer

Identify the KPIs that matter for your current stage.

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