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Marketing Strategy Guides

Practical marketing playbooks, tools, and strategies designed specifically for indie hackers who are great at building but need help with growth.

How to Market Insurance SaaS: InsurTech Growth Strategy

Proven strategies to market your insurance software platform with targeted approaches for the InsurTech industry.

Strategy πŸ“– 5 min read

Should you ship? Take this quiz and find out.

Should you ship? Try this indie hacker launch readiness quiz.

Strategy πŸ“– 5 min read

No ideas for your 10k/m business? Try this Startup Idea Generator Quiz

No ideas for your 10k/m business? Try this Startup Idea Generator Quiz

Strategy πŸ“– 5 min read

Which retro (and non-flight sim) should an indiehacker build?

Which retro (and non-flight sim) should an indiehacker build?

Strategy πŸ“– 5 min read

How should you brand your startup?

How should you brand your startup? Take this short quiz to get quick ideas.

Strategy πŸ“– 5 min read

Will your app fail? Take this App Failure Risk Assessment Quiz

What are the chances your app will fail? Take this short quiz to determine whether your app will fail.

Strategy πŸ“– 5 min read

How to Market E-commerce SaaS: Marketing Playbook

A practical guide to marketing your e-commerce SaaS platform effectively and finding your first customers

Strategy πŸ“– 5 min read

How to Market a Construction Business: Digital Strategy Guide

Proven digital marketing strategies to help construction companies attract quality leads and grow their business.

Strategy πŸ“– 5 min read

HTTP Header Metadata Preview Tool: Raw Technical Header Analysis

Free tool to inspect and analyze HTTP headers in their raw format. See exactly how servers view your metadata without any processing.

Strategy πŸ“– 5 min read

How to Market a Law Firm: Digital Marketing Strategy

Strategic guide to digital marketing for law firms - from website optimization to client acquisition

Strategy πŸ“– 5 min read
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Startup Strategy Tools for Indie Hackers

Startup Brand Pyramid Generator

Create a clear brand pyramid that defines your product's attributes, benefits, and vision.

Product Positioning Generator

Craft a compelling positioning statement for your MVP or early-stage product.

SaaS Value Proposition Canvas

Map customer pains to your solution’s benefits for sharper messaging.

Ideal Customer Profile Generator

Create detailed personas of your perfect customers with precision.

Feature-to-Benefit Translator

Turn features into benefits customers actually care about.

Competitive Edge Visualizer

Map your position vs competitors and reveal defensible edges.

SaaS Pricing Strategy Designer

Design pricing tiers that align with perceived value.

Dev-to-Customer Language Converter

Translate technical jargon into customer-friendly messaging.

Content Strategy Blueprint

Generate a content plan mapped to your customer journey.

Onboarding Experience Optimizer

Design frictionless activation journeys with clear milestones.

Viral Loop Constructor

Build natural referral loops directly into your product.

Metrics Dashboard Prioritizer

Identify the KPIs that matter for your current stage.

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