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Marketing Strategy Guides

Practical marketing playbooks, tools, and strategies designed specifically for indie hackers who are great at building but need help with growth.

Debugging Customer Feedback: A Technical Guide to Sales Conversations

Learn to transform customer feedback into actionable insights for successful sales conversations.

Strategy πŸ“– 5 min read

The Pain Cave Escape Plan: Moving from Building to Selling

Transform your building obsession into sales success - practical steps to escape the pre-PMF pain cave

Strategy πŸ“– 5 min read

Customer-Driven Refactoring: When and How to Pivot Your MVP

Learn when and how to reshape your MVP based on real customer feedback and market demands

Strategy πŸ“– 5 min read

The 1:1 Growth Method: Why Your First Sales Should Be Manual

Learn why manual sales are crucial for early-stage products and how to turn each interaction into growth

Strategy πŸ“– 5 min read

From Pull Requests to Product Sales: A Developer's Guide to Finding Real Demand

Learn how developers can transition from coding to selling by understanding real market demand.

Strategy πŸ“– 5 min read

The Google Sheets MVP: How Top Startups Started with Zero Code

Learn how successful startups launched using Google Sheets before building complex software solutions

Strategy πŸ“– 5 min read

How to go from Developer to Product Manager

Transform your technical expertise into product leadership with proven strategies from successful dev-to-PM transitions

Strategy πŸ“– 5 min read

Demand-Driven Development: Build Less, Sell More

Stop building features nobody wants. Learn how to validate real customer demand before writing code.

Strategy πŸ“– 5 min read

The Case Study Sales Method: A Developer's Guide to Non-Sleazy Marketing

Transform your sales approach using real customer stories to authentically showcase your product's value.

Strategy πŸ“– 5 min read

The Manual MVP: Why Your First 10 Customers Don't Need Code

Build trust and validate your idea by manually serving your first customers before writing any code.

Strategy πŸ“– 5 min read
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Startup Strategy Tools for Indie Hackers

Startup Brand Pyramid Generator

Create a clear brand pyramid that defines your product's attributes, benefits, and vision.

Product Positioning Generator

Craft a compelling positioning statement for your MVP or early-stage product.

SaaS Value Proposition Canvas

Map customer pains to your solution’s benefits for sharper messaging.

Ideal Customer Profile Generator

Create detailed personas of your perfect customers with precision.

Feature-to-Benefit Translator

Turn features into benefits customers actually care about.

Competitive Edge Visualizer

Map your position vs competitors and reveal defensible edges.

SaaS Pricing Strategy Designer

Design pricing tiers that align with perceived value.

Dev-to-Customer Language Converter

Translate technical jargon into customer-friendly messaging.

Content Strategy Blueprint

Generate a content plan mapped to your customer journey.

Onboarding Experience Optimizer

Design frictionless activation journeys with clear milestones.

Viral Loop Constructor

Build natural referral loops directly into your product.

Metrics Dashboard Prioritizer

Identify the KPIs that matter for your current stage.

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