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Marketing Strategy Guides

Practical marketing playbooks, tools, and strategies designed specifically for indie hackers who are great at building but need help with growth.

From Freebie to Profit Machine: Turning Free Users into a Gold Mine

Transform free users into paying customers with proven strategies that don't feel pushy or overwhelming

Strategy πŸ“– 5 min read

Growth on Autopilot: Set-and-Forget Systems for Scaling Your MVP

Learn how to build automated growth systems that scale your MVP while you focus on product development.

Strategy πŸ“– 5 min read

The "Trojan Horse" Strategy: Sneak Your MVP into Established Markets

Learn how to enter established markets by positioning your MVP as a valuable tool, not a competitor.

Strategy πŸ“– 5 min read

Unfair Advantages: Leveraging What You Already Have to Crush Competition

Discover how to use your existing resources to outpace the competition and grow your MVP.

Strategy πŸ“– 5 min read

From Zero to Booked Out: Building a Consultancy MVP That Sells Itself

Learn how to create a consultancy MVP that attracts clients and validates demand effectively.

Strategy πŸ“– 5 min read

How to overcome the fear of shipping your MVP

Practical strategies to conquer anxiety and confidently launch your minimum viable product.

Strategy πŸ“– 5 min read

The 'Duct Tape' MVP: Cobble Together a Product That Actually Sells

Learn how to build a scrappy but effective MVP that attracts real customers without perfect code or features

Strategy πŸ“– 5 min read

The 80/20 Rule of MVP Success: Focus on What Really Moves the Needle

Learn how to identify and focus on the crucial 20% of MVP features that drive 80% of user value and growth.

Strategy πŸ“– 5 min read

How to transition from being a developer to a marketer

Practical guide for developers looking to master marketing skills while building their indie products

Strategy πŸ“– 5 min read

The Introvert's Playbook for Shameless Self-Promotion

Master authentic self-promotion strategies tailored for introverted indie hackers and founders

Strategy πŸ“– 5 min read
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Startup Strategy Tools for Indie Hackers

Startup Brand Pyramid Generator

Create a clear brand pyramid that defines your product's attributes, benefits, and vision.

Product Positioning Generator

Craft a compelling positioning statement for your MVP or early-stage product.

SaaS Value Proposition Canvas

Map customer pains to your solution’s benefits for sharper messaging.

Ideal Customer Profile Generator

Create detailed personas of your perfect customers with precision.

Feature-to-Benefit Translator

Turn features into benefits customers actually care about.

Competitive Edge Visualizer

Map your position vs competitors and reveal defensible edges.

SaaS Pricing Strategy Designer

Design pricing tiers that align with perceived value.

Dev-to-Customer Language Converter

Translate technical jargon into customer-friendly messaging.

Content Strategy Blueprint

Generate a content plan mapped to your customer journey.

Onboarding Experience Optimizer

Design frictionless activation journeys with clear milestones.

Viral Loop Constructor

Build natural referral loops directly into your product.

Metrics Dashboard Prioritizer

Identify the KPIs that matter for your current stage.

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