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Marketing Strategy Guides

Practical marketing playbooks, tools, and strategies designed specifically for indie hackers who are great at building but need help with growth.

The Hedgehog Principle: The Indie Hacker's Secret to Winning

Learn how focusing on one core thing helps indie founders outperform larger competitors and maintain sanity.

Strategy πŸ“– 5 min read

MVP Magic: Transform 'Meh' Features into 'Must-Haves'

Transform mediocre MVP features into compelling user experiences that drive engagement and retention.

Strategy πŸ“– 5 min read

Leverage Your Way to Success: Piggyback on Existing Platforms

Learn proven strategies to grow your startup by leveraging established platforms and communities

Strategy πŸ“– 5 min read

The 'Barbell Strategy' for MVPs: Maximize Impact, Minimize Effort

Learn how to apply the barbell strategy to build MVPs that balance minimal effort with maximum market impact

Strategy πŸ“– 5 min read

Customer Interviews That Don't Suck: Extract Gold Without the Awkwardness

Learn proven techniques for conducting insightful customer interviews that reveal valuable product insights.

Strategy πŸ“– 5 min read

The Micro-Commitment Masterplan: Turn Tire-Kickers into Paying Users

Transform hesitant prospects into loyal customers with proven micro-commitment strategies for your SaaS product.

Strategy πŸ“– 5 min read

Hack the Algorithm: Get Your Product to the Top of Product Hunt

Learn proven strategies to optimize your Product Hunt launch and increase your chances of reaching the top spot.

Strategy πŸ“– 5 min read

Soft Launch Secrets: How to Create Buzz Without Burning Out

Master the art of launching quietly yet effectively while maintaining your energy and sanity.

Strategy πŸ“– 5 min read

Tech Stack Shortcuts: Tools That Make You Look Like a 10x Developer

Essential developer tools and productivity hacks that amplify your output without complex infrastructure

Strategy πŸ“– 5 min read

Pivot Like a Pro: Turning a Failing MVP into a Gold Mine

Transform your struggling MVP into a successful product through strategic pivoting and customer-focused iteration.

Strategy πŸ“– 5 min read
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Startup Strategy Tools for Indie Hackers

Startup Brand Pyramid Generator

Create a clear brand pyramid that defines your product's attributes, benefits, and vision.

Product Positioning Generator

Craft a compelling positioning statement for your MVP or early-stage product.

SaaS Value Proposition Canvas

Map customer pains to your solution’s benefits for sharper messaging.

Ideal Customer Profile Generator

Create detailed personas of your perfect customers with precision.

Feature-to-Benefit Translator

Turn features into benefits customers actually care about.

Competitive Edge Visualizer

Map your position vs competitors and reveal defensible edges.

SaaS Pricing Strategy Designer

Design pricing tiers that align with perceived value.

Dev-to-Customer Language Converter

Translate technical jargon into customer-friendly messaging.

Content Strategy Blueprint

Generate a content plan mapped to your customer journey.

Onboarding Experience Optimizer

Design frictionless activation journeys with clear milestones.

Viral Loop Constructor

Build natural referral loops directly into your product.

Metrics Dashboard Prioritizer

Identify the KPIs that matter for your current stage.

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