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Marketing Strategy Guides

Practical marketing playbooks, tools, and strategies designed specifically for indie hackers who are great at building but need help with growth.

Building a Developer Community: Marketing Through Education

How developer-focused companies grow through educational content and community building rather than traditional marketing.

Strategy πŸ“– 5 min read

Stop Building for Everyone: The ICP Framework That Saved My SaaS

Stop building for everyone and start building for someone. Learn how to define your ICP and focus your solo SaaS efforts.

Strategy πŸ“– 5 min read

Discord Marketing for Technical Products: Strategy Guide

Build engaged developer communities on Discord through authentic conversations and valuable technical content.

Strategy πŸ“– 5 min read

Product-Led Growth for Developer Tools: Technical Strategy

Learn technical strategies for product-led growth in developer tools with proven metrics and tactics.

Strategy πŸ“– 5 min read

Self-Serve SaaS Marketing: Automated Growth Playbook

Build marketing systems that drive user acquisition and growth without manual intervention for your SaaS.

Strategy πŸ“– 5 min read

LinkedIn Marketing for Technical Founders: B2B Growth Guide

Turn your technical expertise into B2B leads through strategic LinkedIn marketing that actually works for founders.

Strategy πŸ“– 5 min read

Building Your Competitive Moat in the AI Era: A Guide for Indie Hackers

Learn how to build defensible competitive advantages when AI can replicate features overnight and competition is one prompt away.

Strategy πŸ“– 5 min read

Competitive Moat Builder: Define Your Unique Advantage in the AI Era

Identify and strengthen your unique competitive advantages in an AI-dominated landscape where technical barriers are disappearing.

Strategy πŸ“– 5 min read

YouTube Marketing for Developer Products: Video Strategy

Build a winning YouTube strategy for developer tools with proven video content tactics and SEO optimization.

Strategy πŸ“– 5 min read

Onboarding Experience Optimizer: Design Frictionless First-Use Experiences

Design a frictionless first-use experience that drives activation and reduces churn with clear success milestones.

Strategy πŸ“– 5 min read
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Startup Strategy Tools for Indie Hackers

Startup Brand Pyramid Generator

Create a clear brand pyramid that defines your product's attributes, benefits, and vision.

Product Positioning Generator

Craft a compelling positioning statement for your MVP or early-stage product.

SaaS Value Proposition Canvas

Map customer pains to your solution’s benefits for sharper messaging.

Ideal Customer Profile Generator

Create detailed personas of your perfect customers with precision.

Feature-to-Benefit Translator

Turn features into benefits customers actually care about.

Competitive Edge Visualizer

Map your position vs competitors and reveal defensible edges.

SaaS Pricing Strategy Designer

Design pricing tiers that align with perceived value.

Dev-to-Customer Language Converter

Translate technical jargon into customer-friendly messaging.

Content Strategy Blueprint

Generate a content plan mapped to your customer journey.

Onboarding Experience Optimizer

Design frictionless activation journeys with clear milestones.

Viral Loop Constructor

Build natural referral loops directly into your product.

Metrics Dashboard Prioritizer

Identify the KPIs that matter for your current stage.

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