How to get your dental clinic recommended by ChatGPT
A patient with a cracked tooth on a Sunday night does not scroll through ten listings any more. They ask, and they get three clinic names. This page shows you the questions, where the answers come from, and what puts your clinic in them.
This is what gets typed: whole sentences, with the problem in them, rather than keywords.
These are the shapes of question patients type, usually in a hurry and often in pain.
Of US Google searches now end without anyone clicking through to a website. The answer happened on the results page.
SparkToro, 2026
Of Google searches now show an AI answer at the top. Your listing sits below it, and most people never scroll that far.
TechCrunch, July 2026
Of the links in Google's AI answers go to YouTube. Reddit gets another 19%. Most of what the AI reads is not your website.
Ahrefs, across all topics
The AI reads other sites far more than yours.
AI tools answer dental questions from the same few places, and your own website is rarely the loudest one.
Google Business Profile and reviews
Opening hours, services listed, and review text. A review that names the treatment is worth more than a bare five stars.
Health directories and booking platforms
Structured, current, and trusted. If your profile there is out of date, the out-of-date version is what the AI reads.
Association and registration listings
Dental board and association registers confirm you are real and licensed.
Reddit and local community groups
"Can anyone recommend a dentist in..." threads are pure recommendation text. Ahrefs found Reddit is behind around 19% of the links in Google's AI answers, across all topics.
YouTube
The biggest single source in the same Ahrefs data at roughly 23%. A two minute video on what a same-day crown appointment involves does real work here.
Your clinic site
Confirms the rest. Necessary, not sufficient.
The 23% and 19% figures are Ahrefs numbers across all topics, not dental specifically.
Ten fixes that change what the AI says about you.
Ten fixes, in the order we would do them.
List every treatment as its own thing
Same day crowns, implants, Invisalign, emergency appointments. If it is not written down it cannot be matched to a question.
Publish real prices or real ranges
Cost is in most dental questions. A page that answers it gets picked over one that says "contact us".
Get your opening hours right everywhere
Especially after hours and weekends. "Emergency dentist open now" is decided almost entirely on hours data.
Name the dentists
Name, registration, what they actually do. The AI can recognise a named dentist. It cannot do much with "our friendly team".
Match name, address and phone across every listing
One canonical version. Fix the old suite number on the directory nobody has logged into since 2021.
Check the rules before you ask for reviews
Reviews that name the treatment and the suburb help, but many places limit what clinics may ask for. In Singapore, the Dental Council says dentists must not ask or induce patients to write positive testimonials. Where asking is allowed, keep it to a plain request with no wording supplied.
Answer the questions patients ask before booking
Does it hurt, what does it cost, how long does it take, do you take my insurance. Question headings, plain answers.
Say which insurers and payment plans you take
Patients add this to their question all the time ("a dentist that takes my insurer"), and most clinic sites bury it.
Put two minutes of video up per major treatment
A phone camera is fine. Video is the kind of source AI tools name more than any other.
Date the pages and tag the FAQs
Add a visible "last updated" line, and ask your web person to add a small piece of code, called FAQ schema, to each FAQ. Five minutes a page.
How likely is ChatGPT to recommend your clinic? Score it in two minutes.
Answer ten quick questions about your business and get a score out of 100 straight away for how ready your business is to be recommended by AI. Within 24 hours, I ask ChatGPT three questions your customers would type, and email you whether it named you and who it named instead. It is free, and nobody rings you.
If you are not sure of an answer, that is an answer too.
Start free, then pay only for what earns its keep.
The free audit shows you what ChatGPT says today. The monthly plan starts with a full audit and a 90-day plan to change it, then tells you every month whether it worked.
1. The free basic audit
FreeTen quick questions about your dental clinic, scored out of 100. Within 24 hours, I ask ChatGPT three questions your patients would type, and email you whether it named you and who it named instead.
2. The monthly plan
US$149/moSetup, US$100 once: we ask 20 to 30 real patient questions on ChatGPT, Claude and Gemini, several times each. You see who gets recommended and which sites the AI read. Then you get a 90-day plan: what to fix, in order, and who does it, written so your office manager can run it.
Every month after that, we ask the same questions again and email you one report: how often you were recommended, which competitor moved, and what to do next. You pay US$249 to start, then US$149 a month. The minimum is 3 months, which comes to US$547, about US$6 a day, and it is month to month after that. These are pilot prices for our first clients.
Start with the free basic audit. It takes two minutes and you pay nothing. I do not build or maintain websites, and I do not sell guaranteed rankings.
Mark Ashworth
Co-founder, Growth Pigeon, Singapore
I have spent 25 years doing marketing in Asia, most of it for businesses that needed customers this quarter. I am not a tool and there is no agency behind me. When you buy an audit for your dental clinic, I am the one reading the answers.
The promise: no jargon. If I send you something you need me to translate, I have done it wrong. And I will never tell you a ranking is guaranteed, because AI answers change run to run and anyone claiming otherwise has not checked twice.
Stephanie Simmonds
Co-founder, Growth Pigeon, Singapore
Stephanie spent 15 years in sales and advertising, most recently at LinkedIn. She is the one to ask whether the plan is worth the money for a business your size, and she will tell you straight.
The honest answers.
Will this get my clinic to the top of ChatGPT?
There is no top spot. ChatGPT names a few clinics, and the list changes each time someone asks. We measure how often you get named across real patient questions, fix what feeds those answers, and measure again.
Is this just SEO with a new name?
It overlaps, but the budget goes somewhere different. How many links you have from other websites tells you very little about whether an AI names you. Opening hours, reviews, listings and video do far more.
How long before anything changes?
It depends on the tool and on what changes. Tools that search the web as they answer, such as Perplexity and ChatGPT with search on, can reflect a change sooner. What the AI learned before that, from its last big update, takes longer to change, and we cannot promise a date for any of them. That is why we measure where you stand first, then check again, instead of guessing.
What does the scorecard give me?
Ten questions about your own clinic, two minutes, a score out of 100 and the three things to fix first. It costs nothing and nobody calls you. If not, the audit is the next step, because it asks the AI tools about you instead of asking you.
Growth Pigeon helps dental clinics get named when people ask ChatGPT, Claude or Gemini for a dentist. We ask the questions real patients ask, show you which clinics the AI names today, and give you the fixes that change it.