The AEO Playbook
This is the technical one, written for whoever looks after your website. It covers the page signals that go with being named by AI, how to check whether ChatGPT and Perplexity mention you today, and a 30-day plan. It is built on a study of 10,000 pages across 8 AI engines, plus tests on my own site.
- Why backlinks stopped predicting whether AI names you
- The five on-page signals that do correlate with citations
- How to check whether ChatGPT, Gemini and Perplexity mention you today
- FAQ schema, and the mistake most sites make with it
- Where in the buying process citations actually happen
- The Reddit, LinkedIn and YouTube side of it
- The 30-day plan, day by day
One warning: it assumes you are happy editing a website. If that is not you, get the free two-minute audit. I will tell you what needs doing in plain English.
Would you rather someone just told you?
The playbook is the theory. The audit is about your own business. We put twenty to thirty real customer questions to four AI tools, so you see how often you get named and who gets named instead. You also get a 90-day plan of what to change, in plain English. There is no guarantee attached and no retainer behind it.
See the audit, US$297 →Or start with the free two-minute audit.